Remember the last time you went away on vacation? Before you arrived at your destination, you spent at least an hour on Google looking for fun things to do or great places to eat. But what was it that actually made you choose one venue over another?
In all likelihood, it was the way the website looked when you clicked the link. When you see a restaurant’s website that looks like it was designed in the early 90’s, you subconsciously think “oh this place must be a dump.” Even if it has the best food in the area, your first impression isn’t pleasant.
Now apply this to your business. What do you want your customers to think when they first land on your website?
Aesthetics, Aesthetics, Aesthetics!
Let’s face it – we’re all guilty of judging a book by its cover, even if we don’t really mean to. It’s a human condition that will never truly disappear. So why not try to harness that and make it work for your benefit? When designing the look and feel of your website, there are three key steps to remember:
- Busy isn’t better! The absolute last thing you want to do when someone visits your website is to overwhelm them. It’s nice to have something happening on your website, but if you overdo it, you’ll end up frustrating your user and forcing them to leave. Keep it simple and you’ll find yourself with a brand new client!
- Colors come in pairs, not rainbows! Nothing is more beautiful than a bright rainbow after a rainstorm – except when it comes to your website. When selecting colors for your site, choose two that compliment each other and leave it alone. Tons of different colors on your site leave the user confused as to what information they should deem “important.” With just a few colors, you can get your message across and draw the eye to where you want it.
- Short and Sweet! How many times did you skip over a page, a chapter, or even a whole book when in school? It’s not that the information wasn’t interesting, but rather than you just weren’t in the mood to stare at hundreds of little words for what seemed like an endless amount of time. The same goes for the web! Keep your paragraphs short and to the point. Break them up for ease-of-reading!
Make Sure It’s Functional
Perhaps the biggest misconception of improving a web presence is that “pretty will make you pennies.” While a pretty website will generate some additional revenue – it can’t do it alone.
Functionality is key! The more functional your website is, the easier time you’ll have in grabbing potential customers. Three things to remember:
- Define your call to action. What do you want people to do when they come to your website? Do you want them to learn about your company? Should they be purchasing your product? Or do you want them to sign up for your mailing list? Figure out what you want them to do and integrate it into every one of your pages! If it’s constantly in their faces, they’re more likely to execute!
- Let ’em know how to find you! Perhaps my biggest pet peeve of surfing websites is not being able to figure out how to contact the business. Try to include as much information as possible on your contact page and, more importantly, make the contact page easy to access. You’ll be surprised at how easily the hits will find you!
- Tell ’em who you are! What’s the number one reason a person visits a business’ website? It’s to find out more about the company. Even if you don’t think you have much to say – you’d be surprised at how far that little bit of information can go. Tell a story (albeit a short one) about how the business got started, about the goals of the business, or about the foundations of the business’ outlook. This’ll go a long way in establishing a sense of trust between you and your potential clients!
And now? Let’s get started!
What did I just say about a call to action? Well, here we are! In all seriousness, if you’re even considering a new website just a little bit, we would be happy to help. Feel free to contact us with any additional questions you may have, get us to give you a free consultation, or just call to say hello!