Melanie Borden, LLC

Marketing and Branding Solutions by Melanie Borden

Melanie Borden, LLC provides  consulting to both businesses and individuals, as a resource for guidance as well as an outsourced marketing department, depending on a client’s needs and preferences.

The main purposes of the package we made at S-FX for Melanie Borden were rebranding, revamping the current website, making it more user-friendly, and integrating her knowledge about the automotive industry, where she has been working since 2009. We also wanted the website to look very sophisticated without necessarily being intimidating.

For the website’s information architecture, we enhanced Melanie Borden’s image so the appearance maintains a friendly theme throughout the entire material. We very much place emphasis on the user interface through light, similar color palette, mobile responsiveness and call to actions.

The fact that her image is the central focus on her website makes it more approachable and makes it look trustful for potential clients.

Melanie Borden has worked in various atmospheres from public tech companies to private start-ups, retail automotive, and now has established her own marketing consultancy, Melanie Borden, LLC.

As a natural outgrowth of her work as a marketing executive, Melanie recognized the opportunities available to use online marketing strategies to build corporate and personal brands. She has successfully built her own brand, and helped others to do so as well. She has been published or interviewed by Good Morning America, Daily Mail, The Epoch Times, Working Mother Media, Auto Remarketing, Hip New Jersey, New York City Biz List, Mega Dealer News, and more.