Is it really necessary to build your own custom coded website when there are cheaper, quicker alternatives such as page builders? Well, it depends on how serious you’re taking your business.
Nowadays, any business trying to enter the market and be on top of their competition must offer an online presence to show their products or services to their consumers.
Page builders are a popular option since they’re the easier answer. The initial results might not seem bad, nonetheless, there are plenty of drawbacks to be considered when choosing a simple page builder to create your website.
Here’s why building a custom website is a better option:
CUSTOM CODED WEBSITE improve the customer’s experience from the beginning
A page builder will offer you a quick, cheap, and simple solution for your need of creating a website… But the simplicity of its results will speak for itself.
Page builders are commonly referred to as “template sites,” as they offer a variety of pre-designed layouts to customize your experience. This expose a lack of personality and legitimacy, nothing makes them stand out against a personalized website.
Furthermore, page builders are known for working really slow in comparison to a regular website despite having very limited widgets and functions, making people log off quickly.
When your website is custom coded, a specialized team will design an exclusive and functional web page tailored to your business’ branding. This will impress your visitors from the get-go, showing what it means to be your customer and keeping the engagement.
A comfortable experience when visiting your website makes it more likely for your clients to keep using that platform and, therefore, spend money on your services.
A CUSTOM CODED WEBSITE WILL enhance your Search Engine Optimization (SEO)
One of the biggest flaws about page builders is that most of them don’t fully integrate SEO in the process of creating your website.
This process is crucial to help position your website in search engines such as Google and Bing, improving the quality and quantity of its web traffic.
With a custom coded website, the team behind the development will implement a handful of tactics to improve its position on search engines.
SEO is considered a long-term marketing strategy that will reach your entire target audience and boosts the credibility of your business.
A Custom Coded Website will grow alongside your business
The so-called template sites given by website builders are designed to remain static once they are installed. These templates are rarely updated nor maintained properly to meet the demanding changes a growing business may need.
Trying to make any adjustment to these websites always carries the risk of making a mess out of it.
On the other hand, a custom coded website keeps its initial design safer and allows you to make any changes to follow the natural growth and evolution of your business.
As you scale, it scales – and that’s the most important asset to building your brand.
Still thinking about it? Custom Coded works better than Page Builders, at least to start.
Undoubtedly, the best way to have a well-designed and optimized website is to build it from scratch with the assistance of a specialized team.
Here at S-FX, you will find an amazing team of WordPress developers that will help you customize and enhance your website’s performance to get the best out of it.
If you’re ready to improve your business’ online web presence, contact us today for a free consultation.
S-FX Small Business Solutions is a NJ based web design & technology consulting agency geared towards start-ups, small businesses and non-profits. With experience across all avenues of tech, we offer big city expertise with hometown affordability.