Tag: branding

From quite literally its inception, S-FX has had a hand in the development of Sea Level Aquarium.  Using our branding experts, we helped the co-owners of this hobbyist fish shop decide on a name, design a logo, and develop an eye-popping website that has served as the awe of the exotic fish industry for half a decade. In addition to branding and design, we worked with Sea Level Aquarium to develop a long-term marketing plan that delivers periodic promotions and updates to their customers via email.  We've trained the staff on maximizing their exposure using social media marketing and implemented a number of search engine optimization techniques that leverage the 5 star reviews they receive regularly on Google. About the Client - Sea Level Aquarium is a hobbyist owned fish and aquarium supply store dedicated to the education, support, and ultimate success of our customer’s home and office aquariums. With a superior selection of saltwater and freshwater fish, corals, and invertebrates from around the world we strive to deliver variety and peak the interest of the tropical fish enthusiast. Conveniently located on Rt 46 West in Pine Brook NJ, Sea Level Aquarium is only a short drive from Rt. 80, Rt. 280, and Rt. 287. We encourage you to stop by and visit us anytime for all of your aquarium needs!

Teamed with a group of aspiring entrepreneurs with a plethora of experience in branding and marketing, our relationship with 1981 Brewing Co. has afforded us the opportunity to see the brand build up from inception. With what started as a napkin sketch - literally - our team at S-FX was able to design a custom logo for 1981 Brewing Co. that captured the essence of fine craft beer from the Cayman Islands.  As the brand evolved, we developed a unique and interactive web presence for the soon-to-open brewery. While this project is still in development, we were too excited to not share it.  Stay tuned for more, soon!