The Practical Guide To Google Analytics

Data has so much power, especially in business, because it helps with decision-making. The secret to success with a website is the same: understanding what happens on it. There are several effective tools that can help companies and marketers to find all the information they need in a single place, but the best-known tool is Google Analytics. Analytics’ primary goal is helping businesses understand their sites and keep track of their performance based on the content, products and more. It’s also a functional tool because it works with Google’s advertising and publisher products, so you can use your insights to deliver quality results.

Why Google Analytics?

All digital marketers, SEO specialists, webmasters, and even non-experts that manage a website think Analytics is essential and love having it within their toolbox, because it allows them to discover massive amounts of data about a website’s performance and users’ behavior. There are several benefits of using Google Analytics, including: Free: The most fantastic feature about Analytics is that it is completely free. For such a powerful tool, it is hard to believe that Google has given us Analytics for free to get insights about our websites. Know your Audience: Analytics is not only a user-friendly platform, but it has a wealth of data to discover everything about your audience or traffic. It allows digital marketers to see where traffic is coming from, like the country, or the source (social media, organic or paid), what they are interested in, or how they behave. Tracking Conversions: Analytics allows to track conversions for any type of website. Whether it is an ecommerce site or a traditional website, it can track phone calls, email clicks, form submissions, newsletter subscriptions. Reporting: This easy-to-use platform also has the ability to create complete reports that cover all these aspects, like audience details and website conversions, to name a few.

Important Metrics

When it comes to metrics, Analytics has many; however, it is vital to choose to focus on the ones that are relevant to your business and that are aligned to your goals. Here are some of the metrics you can measure:

Users (visits)
New users (New visits)
Sessions
Pageviews
Bounce rate
Average session duration

Defining which metrics are important to you and which ones to include within your report really depends on the goals and plans of your business. For example, if you’re trying to increase the traffic of your website then you would want to focus on users and new users. On the other hand, if you’re interested in figuring out if people are engaging enough with your site, then bounce rate and average session duration are the right metrics to look at. An important fact about metrics is that not all businesses are the same. What works for one, may not apply to another. For example, time on site (average session duration), is extremely valuable for some businesses: if visitors stay longer on their landing pages, they’re more likely to take an action and buy. Nevertheless, time on site is a metric that depends entirely on the type of business, industry and even the way that the website is structured. For some companies, there is not much they can offer to their visitors and because of the nature of the industry users are used to calling or filling a form faster than others. There are so many things to learn about Google Analytics; fortunately Google offers a Free Pro Course to learn how to use Analytics and how to understand a report.

Getting Smart with: SFX Small Business Solutions

S-FX.com Small Business Solutions is a boutique web design and technology consulting agency geared towards start-up businesses, small businesses and non-profit businesses. We specialize in implementing low cost technology solutions to maximize efficiency and reduce business operating costs. Our team of experts is ready to support you and teach you how to become an expert using the right tools.

What is SEO? Quick Guide to Search Engine Optimization [2020]

Nowadays, the digital marketing world has multiple practices that help businesses achieve specific goals and be more profitable over time. There are inorganic marketing practices that are paid like pay-per-click (Google Ads, Bing Ads), email marketing, Facebook Ads, and more. There are others, like SEO, that are organic. SEO stands for Search Engine Optimization, and according to Moz, it is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Although SEO is a very long process, it has huge benefits over time. With SEO you can build business reputation, boost credibility, increase visibility and online presence, drive organic visits to your website and get quality leads. Good SEO means you won’t ever have to pay for ads.

How To Do SEO The Right Way

There are a variety of SEO strategies, but some, called black hat SEO, are seen as wrong. They don’t abide by search engine guidelines, but instead use tricks to gain rankings (and not very well). White hat SEO are practices that search engines do approve of. When thinking of the right path of SEO, there is only one: the white one. Doing SEO includes two methods: on-site SEO (also known as on-page SEO) and off-page SEO. On-page SEO involves elements like creating content, or optimizing the HTML source code of a site or specific page. On the other hand, off-page SEO is associated with links and other external signals.

On-Page SEO

One of the basic things that on-page SEO includes is clean code. Clean code matters because clean code enhances the ranking performance of a website on search engines. Code is the language search engines use to understand the content, the purpose of a website, and the way it looks. Like any other language, it needs to be “well-spoken” and well-written in order to be understandable. Alt text (or alt tag) and title tags are elements of on-page SEO as well. However ,both are a part of clean code. Alt text for example, is an image tag within the code that explains to Google bots or Bing bots what the image is or shows. Title tags are html elements that indicate the title of a webpage and are displayed as a snippet result on search engine result pages (SERPs). Another major element of on-page SEO is content. Having properly written copy means your website’s content answers users’ queries and helps them find the information and solution they are looking for. Think about what your target audience needs and write valuable content to answer their questions. The content is very important: search engines like Google have confirmed that relevant content is the number one signal that they consider ranking some sites higher on search engine result pages (SERPs). On-page SEO also includes keyword density. Keyword density is basically the percentage of times a keyword or search terms is on a page, to determine whether this page is relevant or not to the specific keyword. The key with this method is to add a keyword whenever it makes sense, to make sure your content is natural to the average user.

Off-page SEO

Off-page SEO is related to link building, which is the process of getting hyperlinks from other sites to your own in order to build that reputation you need to rank better on search engine result pages. It’s pretty simple: when Google isees many sites linking to a website, it understands that that website is a source of information for others, which makes it relevant enough to rank better. An example of link building is guest blogs. Some websites offer to write content for other pages in order to be linked back to by relevant and highly reputable blogs.However, not all the websites are linked to valuable sites or pages. Making sure you disavow bad links will save your website from being penalized. How can you disavow bad links? Using a fantastic tool developed by Google called Search Console. Another method within off page SEO that can be performed on Search Console is submitting new content to make it start appearing on search engine result pages. Citations are also part of the off-page SEO work that should be done for a website. According to Moz, “A local citation is any online mention of the name, address, and phone number for a local business. Citations can occur on local business directories, on websites and apps, and on social platforms.” Citations are crucial in SEO because they ensure data accuracy and prove a local business does exist. This will help a website improve in ranking as well.

Want To Improve Your Website’s SEO?

S-FX.com Small Business Solutions can help you create a strategy that builds longer-lasting results and that generates high ROI long-term, just by doing SEO. S-FX.com Small Business Solutions is a boutique web design and technology consulting agency geared towards start-up businesses, small businesses and non-profit businesses. We specialize in implementing low cost technology solutions to maximize efficiency and reduce business operating costs.

What is WordPress?

According to a recent Web Technology Survey, over 35% of the websites around the world are powered by WordPress, the most popular open-source platform to create websites with just a few clicks, without knowing anything about code. Wordpress was built on PHP and mySQL, which are structured query languages. It was developed by Mat Mullenweg and Mike Little, as a successor of b2/cafelog, a tool blog that was well-known in 2002.

Why Wordpress?

Of all the CMS platforms, WordPress is the most versatile content management system because it allows you to create a variety of websites, such as:

Blogs: Ideal to share and publish thoughts, images, tutorials, advice, tips, recipes, etc.
Business websites: The most usual way to build websites to take traditional businesses to the new era.
Ecommerce websites: It's so adaptable that allows transforming a common website into an online store. It actually has its own plugin for e-commerce to make the job easier.
Portfolio websites: The favorite of designers and artists.
Forums: Many websites include forums to answer their readers or client’s questions. Wordpress allows users to add a forum by just installing a plugin.

Wordpress is highly scalable, meaning anyone from a small business owner to a huge company can use it for their business’ website. With the right support and resources, it can have a high processing power, quick loading times, and easy upgrades. It will grow with your business as it gains more and more visitors. It’s also open source and free to use.

Top Features

WordPress’s popularity comes mainly from their easy-to-use interface that facilitates non-experts and beginners to create custom websites with creative and original themes. Here are some features that make WordPress the favorite website building platform:

Flexibility: As we mentioned above, WordPress enables the creation of many types of websites.
Beginner-Friendly: It’s a super friendly platform, especially for beginners. Its interface is simple and clear.
Highly Secure: WordPress updates ensure it’s a website platform secure against hackers.
SEO-Friendly: All WordPress’ websites are mobile-friendly, meaning it allows for responsive design. Also, all themes are written in great code so bots (like Google bots or Bing bots) can understand easily what the business is about. These features are excellent for your SEO.
Free Plugins: Wordpress offers many plugins, from plugins to manage online stores and create forums to plugins that optimize images and solve other technical issues. They are users’ favorite feature because there are plugins that can be installed in order to insert code for technical purposes.
Highly customizable: Its many themes have unique designs and layouts to display content the best way possible. All layouts were designed to provide the best experience for users, which helps your SEO.
Built-in Blog: Since it's is the biggest blog creation platform, it allows business websites to add a blog section, which can add to your content marketing.
Not Tied to a Developer: WordPress allows you to switch to another developer, following syntax. This means that even if one developer designed or is designing your site, you can easily switch to another one if necessary.

As you see WordPress has every reason to be the favorite for business owners, beginners, web developers, bloggers and ecommerce professionals alike.

Grow Your Business with WordPress

S-FX.com Small Business Solutions is a boutique web design and technology consulting agency geared towards start-up businesses, small businesses and non-profit businesses. We specialize in implementing low cost technology solutions to maximize efficiency and reduce business operating costs. If you want to build a website that stands out from the rest, let us guide you. No matter the type of website you need or the style you are already thinking of, the S-FX Small Business Solutions’ team can help you make it true! CONTACT US TO GET STARTED

4 Celebrated CMS Platforms for Web Design in 2020

A few years ago, companies struggled to create a website for themselves. But gone are the days when only professional programmers could create a modern website; nowadays, CMS platforms make the job much easier and more user-friendly for those with no experience in programming or HTML. CMS stands for Content Management System, a platform that helps non-designers and non-programmers build a website easily and faster. Learning how to use CMS platforms is a valuable use of your time as a business owner. There are several well-known CMS Platforms for web design. Let’s dive into our top 4.

WordPress

Previously known as a blogging platform, WordPress is probably the most popular CMS platform in the world. This user-friendly interface allows non-experts to customize and create modern websites using themes and plugins. WordPress’s success came thanks to its simple and easy-to-use interface that enables users to publish pages and posts and edit themes and shift the format of the content. It also provides regular updates that ensure the website is secure against hackers. Some of WordPress’ best features are the following:

Beginner-friendly
Supports user registration
SEO-friendly
Mobile user-friendly
Free plugins
Intuitive content management options
Highly customizable

Non-designers love working with WordPress because of the many page builders' plugins that create and customize website layouts. Some of users’ favorite page builders plugins are:

Divi
Beaver Builder
Elementor
Avada
WP Bakery

Joomla

Joomla is a CMS Platform; although not as popular or beginner-friendly as others, it has many exciting features that make it the perfect choice for those who need to manage custom post types. This flexible platform is primarily known for its multilingual support, meaning it does not require plugins to add more languages to your website, as other CMS platforms do. Also, its software is strongly code-based, which benefits websites in terms of page speed, and it enables using multiple themes at once. Some key features of Joomla are:

CMS of easy installation
Great support for custom post types
Unique templates
Advanced user management options
Free Plugins
URL Creation for good SEO Results
High-quality support for users

Shopify

Shopify is the leading CMS software for e-commerce sites. It hosts and manages the software for its users, which is very useful for non-programmers. This easy-to-use CMS platform is ideal for businesses with online stores that want to manage and sell their products online. It has its own payment gateway, but it also supports other payment gateways like Paypal and Authorized.net. Shopify is a versatile website-building platform that allows business owners to sell their products through an engaging website. Its interface operates perfectly for all kind of products such as:

Physical products (jewelry and clothes)
Digital products (e-courses, e-books, and audios)
Memberships
Consultations
Classes and lessons

Shopify’s best features include:

Great customer support
SEO-friendly
Maintenance and security support
Mobile responsiveness
Fast loading speed

Squarespace

Squarespace is a CMS platform ideal for creative professionals that want to create modern websites without having to write HTML. This highly intuitive website builder is well-known for its all-in-one system where you can find support with everything: domain, hosting, galleries, analytics, etc. A few useful features that you can find on Squarespace are:

Drag-and-drop management
Easy navigation
Great editing tools
Built-in templates
Built-in SEO tools
Responsive image loader
24/7 support

Build Your Site With The Experts

If you need help getting started, you can also work with an experienced web designer to build a beautiful and functional site. Contact S-FX today to learn more about CMS platforms and how they can help you offer a rich online experience to your customers. -------- S-FX.com Small Business Solutions is a boutique web design and technology consulting agency geared towards start-up businesses, small businesses, and non-profit businesses. We specialize in implementing low-cost technology solutions to maximize efficiency and reduce business operating costs.

4 Powerful Prototyping Tools for Web Designers in 2020

Web designers, graphic designers, and visual artists are known for being creative and detailed, but just like any other professional, they require powerful and effective tools in order to deliver the best results.

What Is a Prototyping Tool?

Prototyping tools are key when it comes to web design. These tools are a great way to transform ideas into something more tangible and show it to your client. This is why, in the digital world, many web designers use them to create interactive mockups of products such as websites and apps. Creating a mockup of a mobile app or website allows designers and clients to see an overview of the site or a mobile app before starting the technical work. Once you have a prototype, it is easier to identify defects or weak points that weren't so visible at the beginning, which means you will be able to correct them and ensure users have the best experience. There are so many prototyping tools that choosing the right one can be challenging. If you're not quite sure which prototyping tools you should choose, let us guide you through four powerful prototyping tools you must add to your toolbox this year.

DreamWeaver

Dreamweaver is a software and prototyping program used by beginners and advanced web designers and developers to design, build, and display websites. It is a well-known prototyping tool that supports HTML, CSS, Javascript, and other web standards. Dreamweaver is a powerful prototyping tool that runs for both Windows and macOS. It integrates perfectly with other software programs such as Photoshop, InDesign, and Illustrator. Also, its features are regularly updated. Some of the best and latest updates that Dreamweaver has are the following:

Seamless Live View Editing
Multi-monitor support for Windows
Git Support
Redesigned Modern UI
On edit linting
Security Enhancements

InvisionApp

InVision is the most popular and user-friendly design program to create rich interactive prototypes while you connect with the whole team. Web designers and stakeholders love working with InVision due to its collaborative and easy-to-use platform, which allows them to experiment and test their site more efficiently. Forget about the usual time-consuming design process -- this prototyping tool makes communication flow much easier and faster. Its greatest asset is that it integrates well with apps like:

Slack
Trello
Teamwork
Confluence
Jira
Dropbox
BaseCamp
Microsoft Teams

InVision is the best way to turn ideas into powerful interactive and screens designs and prototypes while keeping the communication in one place. When it comes to pricing, InVision charges $15 per month per user, but it also offers a free trial for a single project.

Sketch

Sketch is another digital design tool kit to create or build prototypes, collaborate, and turn great ideas into tangible results. It’s similar to popular photo editing software Photoshop because it allows designers to manipulate photos, change styles, sizes, and layouts. Sketch is the perfect way to assess the designs with animated interaction in a preview, get feedback, and test ideas to build the best experience possible for your website or mobile app. This particular design program is very versatile, considering it can prototype for OS X, iOS, and web. In terms of pricing, Sketch offers two alternatives: one for individuals with a $99 one-time payment, and another for teams, costing $9 per contributor per month. It also offers a 30-day free trial.

Adobe XD

Adobe Experience Design or Adobe XD is an intuitive and easy-to-use platform that helps optimize the design process through the design and prototype of websites, mobile apps, voice interfaces, games, and more. This collaborative and dynamic platform runs on Windows, OS X, Android, and iOS. Just like any other tool from Adobe's pipeline, it includes dozens of features that are updated regularly. Web designers use Adobe XD to create wireframes and interactive prototypes to transform static designs into rich user experiences by adding interactions, motion, and animation. One of the most significant features of this prototyping tool is that it enhances the design process for designers, developers, and stakeholders by allowing them to share prototypes, display preview on devices, and add comments or specifications.

Elevate Your Business with Design

Having a well-designed website is crucial when you want high user engagement levels. Your website is the customer’s first impression of your business, and making sure they find what they need through a user-friendly journey will lead you to success. -------- S-FX.com Small Business Solutions is a boutique web design and technology consulting agency geared towards start-up businesses, small businesses, and non-profit businesses. We specialize in implementing low-cost technology solutions to maximize efficiency and reduce business operating costs.

What is Responsive Web Design & How Can It Charge Up Your Site

What’s Responsive web Design?

Responsive web design is a website design principle that ensures a website is “mobile-friendly.” This means that if someone opens your site on their smartphone, it will look cohesive and attractive. It will be clear to navigate, text will be a readable size, and images won’t be out of place. Responsive websites are true to their namesake in that they respond to their environment, which in this case is the screen they’re displayed on, be that a desktop computer, laptop, tablet, or smartphone. Responsive web design provides a fluid layout that automatically and seamlessly adjusts to the size of the screen it’s displayed upon. Meanwhile, an adaptive (fixed) design can only accommodate device sizes it’s been preprogrammed to play nice with. A responsive design ensures that your small business’s website will look nice on any device, but it goes far beyond that.

Web Design Made Easy

In the past, companies would develop a separate desktop and mobile site. This resulted in twice as much effort, as both the desktop site and mobile site required different content and SEO (search engine optimization) resources. Now, responsive web design means you can create one site and then easily set it to adjust for different devices and browsers, checking to make sure it’s all good to go. Responsive design lets you consolidate your efforts and more effectively manage your online presence. It also saves you money because you don’t have to create two sites.

Why Do I Need A Responsive Site?

Everyone is on their smartphone. We know this isn't a surprise to you, but it’s true, and this means everyone is searching and buying on their phones, too. Almost 60% of all online searches happen on phones, and half of all traffic online is mobile. What does this mean for your site? You need to get seen. Which leads to ranking and visibility. It improves your rankings. In 2015, Google announced that responsiveness would matter when ranking sites on its search engine. This means that if your site is not responsive, people who are searching for your business may not find you, and never end up clicking on your site at all. If they do find you, they need to be able to navigate your site correctly. It provides a better user experience. Responsive sites adapt to the user’s device, making it easy to navigate no matter where they are. If a site is not responsive, some of your content will either not reach the user or will reach them in such a difficult-to-read fashion that it’ll leave the user frustrated. This also ties into ranking, because Google ranks sites based on user experience as well. And if your user isn’t having a good experience, they won’t buy. It increases conversion rates. According to Google’s Think Insights on Mobile, a frustrated mobile user has a 61% chance of leaving your site for another. However, a user enjoying a positive experience is 67% more likely to buy a product or service. That’s big-time! More and more shopping is happening on mobile, so responsive web design can make or break a sale for you. ---------- S-FX.com Small Business Solutions is a boutique web design and technology consulting agency geared towards start-up businesses, small businesses and non-profit businesses. We specialize in implementing low cost technology solutions to maximize efficiency and reduce business operating costs.

5 Methods to Build Your Business with a Quality Website

There’s more to a quality website than the basics of your business. A quality website can help you build your business and attract more customers, especially when you are fully virtual. Here are a few ways to enhance your website with engaging and interactive elements.

Offer Online Ordering

More than ever, customers are looking for ways to order online, especially food. If you have a restaurant, bar, cafe, or similar, you should offer online ordering on your site. Implementing an online order form is a great way to draw customers into a sale directly on your website. And even if you don’t want to go that complex, simply putting your menu online and telling customers on the site that you take online orders by phone or text can bring in huge amounts of business. Tip: Make sure this message is very easy to find, maybe as a banner, or above the fold on the homepage. Also, make sure your menu is easy to find from the homepage. The longer it takes a customer to find information, the quicker you lose them, so a quality website makes information accessible.

E-commerce & Shopping Carts

For stores that aren’t restaurants, shopping is shifting to online, so e-commerce is a must. Your website developer can create an online shop, shopping cart, and checkout for you so customers can order from you online. Even posting a partial inventory online can bring in more sales. Also, it’s a great way to keep track of your inventory. Tip: Use high-quality photos and reviews to spice up your e-commerce site and make it more attractive to shoppers.

Lead Generation

Every quality website should make use of contact forms. Contact forms help you gather leads who are interested enough to give you their information. It’s also an excellent way of gathering emails for e-marketing. Contact forms can generate a list of emails for you to contact through an email marketing campaign. Tip: You don’t have to limit yourself to a Contact Us page. You can place contact forms strategically throughout your site to target customers when they’re most interested, without making them click on a new page.

Fresh Content

Updating your website is a key way to draw in new customers and build a customer base. A stale website gets boring quickly, so add new pictures, update your inventory, post new blogs, and post the weekly specials or recent offers. This shows your customers that you have a quality website that is active and engaging, and encourages them to visit often for new information. Tip: Blog posts help your quality website's SEO; meanwhile, new offers/specials and blog posts are perfect content to cross-post on your social media.

Offer a Freebie

If your business offers services or consulting, giving a potential customer free tools, like a free template or a short e-book, builds trust and good will in them towards your business. Also, they get to see how much you actually know, and can have proven results that you are a valuable resource they want to pay more for. Tip: Put your freebie behind a contact form -- i.e. make them give you their name and email to download the freebie. This is another way to build that email list and send them a follow-up email. Try out some (or all) of these methods and put your quality website to work for your business. You’ll see improved engagement, leads, and sales, and your business will grow thanks to your efforts. ----- S-FX.com Small Business Solutions is a boutique web design and technology consulting agency geared towards start-up businesses, small businesses and non-profit businesses. We specialize in implementing low cost technology solutions to maximize efficiency and reduce business operating costs.

Why Should I Pay For A Website…When I Can Get One For Free?

Every business needs a website. So it would follow that you should get one however you can, even if you “can’t afford” a professional website -- right? Wrong. A whole host of sites now offer the ability to create free sites -- but just because something is free doesn’t mean you should take it. Hotels offer free shampoo -- do you always use it? And when you do, do you feel as good as using the nice shampoo you bought for yourself? Restaurants always give you a free side of coleslaw -- do you actually eat it? Is it the same as getting a side you actually wanted? "Free" doesn't always equal “great,” and we’re going to explain why you shouldn’t invest any time in your free site.

6 Reasons Why Free Websites Are a Bad Idea

The templates you're using don't reflect your brand. The templates offered on these sites are simple and may look “minimalist” and appealing, but they’re just cookie-cutter designs that everybody else is using. It vaguely reflects your industry because other businesses in your niche have picked from the top three templates and used it for their own site, and now they all look the same. Set yourself and your brand apart with a customized, unique site that uses your colors, fonts, and image perfectly. Why should your business be like everybody else’s? They're very poorly coded. Badly coded sites make you virtually invisible to Google, as they don’t allow Google to properly index your site by getting the information it needs. Bad coding also slows down your site. They could have adverse effects on your site. Free websites often end up having poor performance. Many are not indexed by Google, which defeats any SEO efforts you had planned -- if the site even allows significant SEO. Also, the sites often have bad upkeep that leads to malware. These problems will cause you huge issues in the future, and you’ll end up needing a new site anyway. Save yourself the headache and invest in a site with good customer support and hosting. They often result in slow loading speeds. Slow-loading sites are a huge turn-off for visitors, who will click away from your site if it’s taking more than three seconds to load. If nobody visits your site, then why have one at all? It’s better to invest in a site that will load quickly and easily for your visitors and bring you the business you’re looking for. You’ll have an embarrassing domain. Free sites come with obvious domains like mybusiness.freewebsite.com, which any modern user can spot a mile away. These don’t look good for your business, and even if you do pay for a domain, it will usually cost you more than you’d pay for a domain normally. To make matters more, you also can’t set up your email with the domain either. Your business will have low credibility. Many of the issues with free websites can be summed up in this: you’ll lose credibility with your visitors (and even with Google). A website should reflect the best of you and offer your customers information, help, and a way to contact you or even buy. If they don’t even trust you, what good is your website doing for your business? If you want a proper website that will impress, inform, and entertain your customers, hire professionals who will not only build a great website but also do regular maintenance. Your business will thank you. ----- S-FX.com Small Business Solutions is a boutique web design and technology consulting agency geared towards start-up businesses, small businesses and non-profit businesses. We specialize in implementing low cost technology solutions to maximize efficiency and reduce business operating costs.

5 Signs Your Website is Boring (And How To Fix It)

A website should engage your current and potential customers the moment it loads, and for the entire time they stay on it. How can you tell if your website is boring? Look out for these five signs, and then start working with your web designer to fix them.

Your website is boring because:

It takes forever to load.

If an internet user has to wait longer than 2 seconds for your page to load, they’re going to give up and click away. You’ve probably done the same thing. Web users nowadays expect things quickly, almost immediately. Nothing is more boring than waiting. If your site is too slow, talk to your web developer about optimizing your site.

It isn’t answering any questions.

Your website content is just as important as how it looks. If your website is boring because it isn’t providing any information or entertainment for your visitors, then they have no reason to be on your site. Make sure your content is, above all, answering their questions. What does your business do? Why do you do it? What hours are you open? What are your social media channels? How can they reach you? What are your products? How can they buy them? If your site doesn’t answer these, write some new copy and do a website redesign.

It’s an old design.

Users can tell when a website is old. Websites from a decade ago have a very different outdated look to them, and users are all about the new. They will judge your business based on it, and they will definitely get bored of being on it. Refresh your website design with a designer who’s up on the latest trends and can give your site a new, modern feel.

The colors are off.

Minimalism and simple design are in, but that doesn’t mean that every website should be black and white. The wrong colors will make your website less interesting to a visitor. If the call to actions don’t pop, they won’t do anything on your site. If your brand colors aren’t used, they may even forget it’s your site. Color is powerful, so don’t be afraid to use it to your advantage if your website is boring.

There are no images or video.

A plain site can be very boring. The right images and/or video can change that. (And they count as good content.) They can inform or entertain as much as copy can, and they are excellent for converting visitors into customers as well. Although they aren’t 100% necessary, if your site has zero of either, consider putting more multimedia on your page. Just get an expert designer’s opinion to make sure you’re using the right kind and amount of them in the right places. If your website is boring, you can fix it. Making a website more engaging can be a simple task, and you’ll be amazed at what fast loading times, good copy, the right colors, and a fresh feel can do for your site -- and for your sales and conversions.