What’s The Difference Between Branding And Marketing?

Building a business is somewhat easier than ever. Although there are numerous platforms and certainly a great amount of information you can find, there are still many buzzwords that get thrown around. Marketing and Branding are some of these concepts, and unfortunately, they are vaguely explained or mixed up in some cases. However, understanding the difference between these two concepts can give you and your business a well-deserved boost.

Marketing and Branding: Defining THEM

Branding is defined as the marketing practice of creating a name, symbol, or design that identifies and differentiates a product from other products. It is also defined as the promotion of a particular product or company by means of advertising and distinctive design.Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. It includes advertising, selling, and delivering products to consumers or other businesses. Some marketing is done by affiliates on behalf of a company.

Closely Related But Not Quite The Same

Since both concepts are so related to each other, it is common for people to mistakenly treat them as synonyms, but understanding how to effectively use each can really take your business to the next level.Branding is a bit more of who you are as a company and as a brand. Your mission, your unique selling proposition, your core principles, and even that which inspired you to build your business, is all an important part of your branding. All of this will have an impact on how people perceive you as a company, and it will also help you find the right people that will become a happy customer.While branding actively shapes your brand and identity, marketing is a way to promote your product or service. A good way to see it is as Marketing getting the customer’s attention and branding helping you keep that attention.Marketing is well known by most businesses (not to say that is well implemented), and there are hundreds of tools that can be used to reach your specific goals. Whether you’re interested in digital marketing alone or you want to mix some traditional marketing such as T.V or print campaigns, all of your efforts should be aligned with your brand.

Marketing and Branding Work Together In Harmony

Every successful business should have brand guidelines to work with. These guidelines will contribute to powerful and consistent brand identity, and designers usually work very closely with these. Not only will this make your marketing efforts more consistent, but it will also influence how people perceive you. Think of Coca-Cola, Google, Apple, or any other giant brand out there. From color to shapes, everything they do screams their names – as soon as you see that, you think of them. That is successful branding.Marketing, on the other hand, will get your brand in front of your target audience. Advertisements will often be the first time someone will encounter your brand. Good marketing will inspire people to get in contact with your brand, it will inform your customers, and will close the deal. To achieve the best results, your marketing efforts should always be aligned with what your brand represents and what your company stands for.

Marketing and Branding For Your Business

Both your brand and your marketing efforts should work together to become trustworthy in the eyes of your loyal customers. Marketing can get your brand in front of a billion people, but your brand is not consistent, there’s a chance that your efforts will fall short. The same way around, branding will be the base of your marketing efforts, but even if you have a strong brand, misaligned marketing can hurt your reputation. Understanding the difference between both concepts is the key to crafting a marketing strategy that drives real results.----S-FX.com Small Business Solutions is a boutique web design and technology consulting agency geared towards start-up businesses, small businesses and non-profit businesses. We specialize in implementing low cost technology solutions to maximize efficiency and reduce business operating costs.Discover how to elevate your business getting the right tools and services!

How to Clear Your Cache on Any Browser

Clearing cache in any web browser is relatively easy and you don’t need to be tech-savvy to do it. Edge, Chrome, Safari, and Firefox allow you to clear your cache with just a few clicks and improve your surfing experience.When you’re having issues with your browser and F5 just doesn’t cut it, clearing your cache is the way to go.

Clearing Cache on Edge Chromium

There are 2 ways you can do this on Edge Chromium (the newest version of Microsoft’s Edge); whether using a keyboard shortcut or through the menu.

Clear data with the keyboard shortcut.

Press the keys [Ctrl], [Shift] and [Del].
A new window will open. Select your preferred options.
And click “Clear Now”.

Delete the cache through the menu.

Click on the three dots on the main menu.
Browse to "History".
Select "Clear Browsing Data".
A new window will open. Select your preferred options and click “Clear Now”

Clearing Cache on Chrome

Chrome is a very popular web browser. Just like in Edge, you can delete your cache through the menu or using keyboard shortcuts.

Clear browsing data using the keyboard shortcut.

Press the keys [Ctrl], [Shift] and [Del].
"Clear Browser cache" window will open
Select for which time period you want to delete the cache data.
Check the box in front of "Images and Files in Cache".
clicking the "Delete Browser data" Button.

Delete Chrome’s cache through the menu.

Click on the Menu (three dots in the upper right corner of Google Chrome)
Open the Browser setting.
Select the option "more tools".
Click on "Delete Browser data".

Clear Cache on Safari

With its pros and cons, Apple is known for making it exceptionally easy to perform an action and Safari is no exception. Deleting browser cache can be done quickly through a keyboard shortcut or through the menu.

Clear browsing data using the keyboard shortcut.

The fastest way to clear your cache is to use the following shortcut: [CMD] + [ALT] + [E].

Delete cache through the menu.

You can also enable the developer menu to access several professional options.

Select "Safari" in the main menu and then go to "Preferences"
Click on the tab "Advanced"
Check the option "Show Develop menu in menu bar" at the bottom. A new menu item called “Develop” will appear.
Click on "Develop" then select "Empty Caches"
Reload the site.

Clear Cache on Firefox

Clearing the cache on firefox is simple. Just like Chrome and Edge, it offers to do it from the menu or through shortcuts.

Clear browsing data using the keyboard shortcut

Press [Ctrl], [Shift] and [Del]. A popup will open "Clear recent history".
Define the time range you want to delete the cache.
Click on the arrow next to "Details" to choose which data should be deleted.
With a click on the button "clear now" you delete the cache.
Reload the site.

Delete cache through the menu.

Press the "Alt" key on your keyboard to open the menu.
Go to "History" and select "Clear Recent History"
You will see a window like the one described above.
Follow steps 2, 3, 4, and 5 as explained above.

What Is Cache And Why Is It So Important?

Cache is very important, but in some instances is like a double-edged sword. It can improve your surfing experience by making pages load faster, but it can also make pages look odd or show outdated information. This happens because certain items like images, icons, and even entire web pages are stored on your browser so you don’t need to download all that information every time you visit a site. However, even though the cache can make page load a lot faster, when too much information is stored, browsing the internet can become a painfully slow experience. When this happens, it is necessary to try refreshing the webpage (usually by hitting F5) or clearing the cache, which deletes all these saved files.

The Differences Between a Web Designer & Web Developer

Nowadays, it’s common to use the terms web designer and web developer interchangeably. The truth is that these two jobs are different parts of the web building process that require different abilities. They’re both needed in order to build a website, but each one has its own specific functions.Broadly, a web developer is the one who uses coding language to create the core of the website, creating the skeleton of the site. The designers take care of the aesthetic part of the website: the actual look.Think of the designer as the one who designs the house. How will it look? What color will the walls be painted? Where will be the doors and windows located? Then think of the developer as the one who builds that house. Both parts complement each other. Even though there are people that can code and design a website, web developer and web designers should not be confused, and here’s why.

What is a web designer?

The web designer is the one in charge of the whole aesthetic part of the website, handling not only with the looks of the website but with the way users interact with it as well.Their main goal is to keep the visitors hooked on the website by designing an attractive and user-friendly interface. They are also in charge of including all the branding elements on the website.

UX design

Also known as user experience designers, UX designers are in charge of creating the best experience for visitors by analyzing demographic data and user’s needs. They know how to create a website that users will love and how to structure it for the client’s convenience.

UI designers

User interface designers focus mainly on the look and feel of the website. Their job is to create an enjoyable website by designing elements that are easy to interact with.

Visual design

If you merge UX and UI designers into one, the result is a visual designer. Visual designers are hired to create a website that is conveniently attractive and easy to use, always respecting the voice and feel of the brand.

What is a web developer?

Once the web designer has finished a mock-up of the website structure and look, it is the web developer’s job to make it real. Web developers know all the codes that make a solid website. They manage all the implementation processes and they can be divided into two: Front-end and back-end developers.

Front-end developers

Also known as client-side development, front-end developers, who often collaborate with web designers, are in charge of creating all the visual elements of the website. They mostly work with HTML, JavaScript, and CSS codes.

Back-end developers

Back-end developers are the ones who create all the elements of the website referring to the core structure. In other words, they are in charge of all the things that users can’t see, such as databases and servers. They tend to have strong coding skills and usually work with PHP, #C, SQL, and Java codes.

Two Equal Parts Of The Web Building Process

To sum everything up, web designers design, web developers code. You can also find full-stack developers, who are actually able to address both design and development.Whether starting your company’s website from scratch or revamping your existing site, you will need both a web developer and web designer in order to create the best interface and experience for your users.----S-FX.com Small Business Solutions is a boutique web design and technology consulting agency geared towards start-up businesses, small businesses and non-profit businesses. We specialize in implementing low cost technology solutions to maximize efficiency and reduce business operating costs.Discover how to elevate your business getting the right tools and services!

Why Your New Website Should Be Built on WordPress in 2020

If you’re not a technology expert and you’re in the process of setting up a website for your company or business, it’s possible that you might find yourself confused. Setting up a website can be easy and accessible for everybody, and WordPress is perfect for that. It allows you to take advantage of powerful tools, it can be customized and it is one of the preferred content management systems for SEO purposes.What is WordPress? WordPress has been in the market for around 17 years. It’s not a web hosting service, as many people tend to think: it started as a blogging platform online, but in recent years it has evolved into a powerful content management system. A content management system (CMS) is basically a system that allows you to create, display, and arrange content on your website, and it’s a platform that runs completely online. Today, at least a third of the websites worldwide are using WordPress and it might be due to the fact that it has the enormous advantage of being as easy or as complex as you want.Whether you’re a beginner or an advanced user, WordPress can be the perfect fit. Here’s why.

Benefits Of Building Your Website In WordPress

Managing, designing, and controlling your website

Since it runs completely online, you can manage your website from any computer. Plus it allows you to have multiple users and assign them different levels of access. Another feature is that your site can be fully customizable, meaning that you get to choose the look and feel of your site, providing an extraordinary experience for your users.

Pricing

Even though WordPress it’s an open-source system, which means that it is free for everyone to use, if you want to do more than just a personal website, there are plenty of paid options, plugins, and a wide range of affordable plans to choose from. You can choose whether or not to pay for advanced builders, themes, plugins, and much more. The price range of WordPress hosting plans can go from 4$ to 45$ per month, depending on the web hosting provider.

Plugins & security

Whatever you have in mind for your website, it can be done with the thousands of plugins and themes offered by the WordPress service. And the best part is that most of them are free or have an affordable price. Plugins can include social media posts and feed, calendar, security, optimizing speed, communication tools, etc… Expand your website functionality and let your site grow as your business grows. It’s safe to say that WordPress is a secure and reliable system. Offering automatic software and plugins updates you can easily enhance your site security and prevent hacks and malware.

Language and file support

When we talk about WordPress support there are two things that you should keep in mind. First is that WordPress supports more than 150 languages therefore it gives you the possibility of reaching a worldwide audience with your site. And second, is that it supports a significant type of media file. Audio, video, images, or documents can easily be embedded on your website.

You Can’t Go Wrong With WordPress

You should absolutely use WordPress to build your website. With a vast community of users, more than 50,000 plugins you can use for extra security or features, and an easy to use interface, WordPress is the perfect fit for anyone looking to build a website.Whether you want a small personal website that serves as a business card or you’re setting up a huge e-commerce store, achieving a fully functional, SEO friendly, and professional-looking website is possible. Plus, it is so widely used that it’s actually easier to maintain than other CMS. ----S-FX.com Small Business Solutions is a boutique web design and technology consulting agency geared towards start-up businesses, small businesses and non-profit businesses. We specialize in implementing low cost technology solutions to maximize efficiency and reduce business operating costs.Discover how to elevate your business getting the right tools and services!

3 Benefits Of Hiring A Single Web Design Agency To Design & Code

The terms “web design” and “web development” are often used interchangeably nowadays. However, it is important to keep in mind that both terms refer to two different aspects of website building. Being able to work with a single agency that is capable of both designing and developing your website can bring you and your business some great benefits.Before getting into the benefits of hiring a single web design agency, it’s important to differentiate between designers and developers. Since both are involved in the process of building a website, it’s easy to get them mixed up.

The designer is the person that will make sure all the visual elements are correctly placed. They do this by combining creativity with the understanding of how the design principles can affect your user’s experience.
Once the design is ready, it is the job of the developers to bring this idea to life. In other words, developers will make a fully functioning website out of the designer’s concept.

3 Benefits Of Hiring A Single Web Design Agency

Seamless Work Experience

This is one of the biggest benefits you will perceive from hiring an agency that can take care of both aspects of website creation. By having a single dedicated team that can address both design and coding, you’ll benefit from the easier communication and the overall experience becomes seamless.With a web design agency, there is no need to manage various teams and individuals. Instead, you will only need to communicate with your agency to make sure that everything is going as planned. All the aspects of creation, including User Interface Design, User Experience Design, and all the complex HTML, CSS, and JavaScript programming, can be addressed by the same team.

More Manageable Budget Expectations

The financial benefits of working with a single agency are noticeable, especially when you need to make modifications in the design. In such a case, working with two different teams would require more time and more resources.Hiring a single web design agency, on the other hand, will give you more control over your expenses. Depending on your requirements, the budget will not vary even if you need to perform certain modifications. Even unexpected expenses become less of a problem.

Quicker Turnaround

You don’t need to wait days or weeks to have a design ready before sending it over to the developers. Instead, design and development can be addressed simultaneously by the same agency. When working with different teams to address this, communication can become a problem. With all the information going back and forth between you, the designers, and the developers, the process can become bogged down.With a single design agency to take care of design and development, you can save a lot of time.The benefits of working with a single agency are not independent of each other – a seamless work experience translates into quicker turnaround and more manageable budget expectations. Today’s fast-paced world requires you to find ways of performing tasks faster and more efficiently. So, hiring a web design agency that can take care of design and coding, will be able to bring you faster results, with overall better quality.

The Practical Guide To Google Analytics

Data has so much power, especially in business, because it helps with decision-making. The secret to success with a website is the same: understanding what happens on it. There are several effective tools that can help companies and marketers to find all the information they need in a single place, but the best-known tool is Google Analytics.Analytics’ primary goal is helping businesses understand their sites and keep track of their performance based on the content, products and more. It’s also a functional tool because it works with Google’s advertising and publisher products, so you can use your insights to deliver quality results.

Why Google Analytics?

All digital marketers, SEO specialists, webmasters, and even non-experts that manage a website think Analytics is essential and love having it within their toolbox, because it allows them to discover massive amounts of data about a website’s performance and users’ behavior. There are several benefits of using Google Analytics, including:Free: The most fantastic feature about Analytics is that it is completely free. For such a powerful tool, it is hard to believe that Google has given us Analytics for free to get insights about our websites.Know your Audience: Analytics is not only a user-friendly platform, but it has a wealth of data to discover everything about your audience or traffic. It allows digital marketers to see where traffic is coming from, like the country, or the source (social media, organic or paid), what they are interested in, or how they behave.Tracking Conversions: Analytics allows to track conversions for any type of website. Whether it is an ecommerce site or a traditional website, it can track phone calls, email clicks, form submissions, newsletter subscriptions. Reporting: This easy-to-use platform also has the ability to create complete reports that cover all these aspects, like audience details and website conversions, to name a few.

Important Metrics

When it comes to metrics, Analytics has many; however, it is vital to choose to focus on the ones that are relevant to your business and that are aligned to your goals. Here are some of the metrics you can measure:

Users (visits)
New users (New visits)
Sessions
Pageviews
Bounce rate
Average session duration

Defining which metrics are important to you and which ones to include within your report really depends on the goals and plans of your business. For example, if you’re trying to increase the traffic of your website then you would want to focus on users and new users. On the other hand, if you’re interested in figuring out if people are engaging enough with your site, then bounce rate and average session duration are the right metrics to look at.An important fact about metrics is that not all businesses are the same. What works for one, may not apply to another. For example, time on site (average session duration), is extremely valuable for some businesses: if visitors stay longer on their landing pages, they’re more likely to take an action and buy.Nevertheless, time on site is a metric that depends entirely on the type of business, industry and even the way that the website is structured. For some companies, there is not much they can offer to their visitors and because of the nature of the industry users are used to calling or filling a form faster than others. There are so many things to learn about Google Analytics; fortunately Google offers a Free Pro Course to learn how to use Analytics and how to understand a report.

Getting Smart with: SFX Small Business Solutions

S-FX.com Small Business Solutions is a boutique web design and technology consulting agency geared towards start-up businesses, small businesses and non-profit businesses. We specialize in implementing low cost technology solutions to maximize efficiency and reduce business operating costs.Our team of experts is ready to support you and teach you how to become an expert using the right tools.

What is SEO? Quick Guide to Search Engine Optimization [2020]

Nowadays, the digital marketing world has multiple practices that help businesses achieve specific goals and be more profitable over time. There are inorganic marketing practices that are paid like pay-per-click (Google Ads, Bing Ads), email marketing, Facebook Ads, and more. There are others, like SEO, that are organic. SEO stands for Search Engine Optimization, and according to Moz, it is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.Although SEO is a very long process, it has huge benefits over time. With SEO you can build business reputation, boost credibility, increase visibility and online presence, drive organic visits to your website and get quality leads. Good SEO means you won’t ever have to pay for ads.

How To Do SEO The Right Way

There are a variety of SEO strategies, but some, called black hat SEO, are seen as wrong. They don’t abide by search engine guidelines, but instead use tricks to gain rankings (and not very well). White hat SEO are practices that search engines do approve of.When thinking of the right path of SEO, there is only one: the white one. Doing SEO includes two methods: on-site SEO (also known as on-page SEO) and off-page SEO.On-page SEO involves elements like creating content, or optimizing the HTML source code of a site or specific page. On the other hand, off-page SEO is associated with links and other external signals.

On-Page SEO

One of the basic things that on-page SEO includes is clean code. Clean code matters because clean code enhances the ranking performance of a website on search engines. Code is the language search engines use to understand the content, the purpose of a website, and the way it looks. Like any other language, it needs to be “well-spoken” and well-written in order to be understandable.Alt text (or alt tag) and title tags are elements of on-page SEO as well. However ,both are a part of clean code. Alt text for example, is an image tag within the code that explains to Google bots or Bing bots what the image is or shows. Title tags are html elements that indicate the title of a webpage and are displayed as a snippet result on search engine result pages (SERPs).Another major element of on-page SEO is content. Having properly written copy means your website’s content answers users’ queries and helps them find the information and solution they are looking for. Think about what your target audience needs and write valuable content to answer their questions.The content is very important: search engines like Google have confirmed that relevant content is the number one signal that they consider ranking some sites higher on search engine result pages (SERPs). On-page SEO also includes keyword density. Keyword density is basically the percentage of times a keyword or search terms is on a page, to determine whether this page is relevant or not to the specific keyword. The key with this method is to add a keyword whenever it makes sense, to make sure your content is natural to the average user.

Off-page SEO

Off-page SEO is related to link building, which is the process of getting hyperlinks from other sites to your own in order to build that reputation you need to rank better on search engine result pages.It’s pretty simple: when Google isees many sites linking to a website, it understands that that website is a source of information for others, which makes it relevant enough to rank better. An example of link building is guest blogs. Some websites offer to write content for other pages in order to be linked back to by relevant and highly reputable blogs.However, not all the websites are linked to valuable sites or pages. Making sure you disavow bad links will save your website from being penalized. How can you disavow bad links? Using a fantastic tool developed by Google called Search Console.Another method within off page SEO that can be performed on Search Console is submitting new content to make it start appearing on search engine result pages.Citations are also part of the off-page SEO work that should be done for a website. According to Moz, “A local citation is any online mention of the name, address, and phone number for a local business. Citations can occur on local business directories, on websites and apps, and on social platforms.”Citations are crucial in SEO because they ensure data accuracy and prove a local business does exist. This will help a website improve in ranking as well.

Want To Improve Your Website’s SEO?

S-FX.com Small Business Solutions can help you create a strategy that builds longer-lasting results and that generates high ROI long-term, just by doing SEO.S-FX.com Small Business Solutions is a boutique web design and technology consulting agency geared towards start-up businesses, small businesses and non-profit businesses. We specialize in implementing low cost technology solutions to maximize efficiency and reduce business operating costs.

What is WordPress?

According to a recent Web Technology Survey, over 35% of the websites around the world are powered by WordPress, the most popular open-source platform to create websites with just a few clicks, without knowing anything about code.Wordpress was built on PHP and mySQL, which are structured query languages. It was developed by Mat Mullenweg and Mike Little, as a successor of b2/cafelog, a tool blog that was well-known in 2002.

Why Wordpress?

Of all the CMS platforms, WordPress is the most versatile content management system because it allows you to create a variety of websites, such as:

Blogs: Ideal to share and publish thoughts, images, tutorials, advice, tips, recipes, etc.
Business websites: The most usual way to build websites to take traditional businesses to the new era.
Ecommerce websites: It's so adaptable that allows transforming a common website into an online store. It actually has its own plugin for e-commerce to make the job easier.
Portfolio websites: The favorite of designers and artists.
Forums: Many websites include forums to answer their readers or client’s questions. Wordpress allows users to add a forum by just installing a plugin.

Wordpress is highly scalable, meaning anyone from a small business owner to a huge company can use it for their business’ website. With the right support and resources, it can have a high processing power, quick loading times, and easy upgrades. It will grow with your business as it gains more and more visitors. It’s also open source and free to use.

Top Features

WordPress’s popularity comes mainly from their easy-to-use interface that facilitates non-experts and beginners to create custom websites with creative and original themes. Here are some features that make WordPress the favorite website building platform:

Flexibility: As we mentioned above, WordPress enables the creation of many types of websites.
Beginner-Friendly: It’s a super friendly platform, especially for beginners. Its interface is simple and clear.
Highly Secure: WordPress updates ensure it’s a website platform secure against hackers.
SEO-Friendly: All WordPress’ websites are mobile-friendly, meaning it allows for responsive design. Also, all themes are written in great code so bots (like Google bots or Bing bots) can understand easily what the business is about. These features are excellent for your SEO.
Free Plugins: Wordpress offers many plugins, from plugins to manage online stores and create forums to plugins that optimize images and solve other technical issues. They are users’ favorite feature because there are plugins that can be installed in order to insert code for technical purposes.
Highly customizable: Its many themes have unique designs and layouts to display content the best way possible. All layouts were designed to provide the best experience for users, which helps your SEO.
Built-in Blog: Since it's is the biggest blog creation platform, it allows business websites to add a blog section, which can add to your content marketing.
Not Tied to a Developer: WordPress allows you to switch to another developer, following syntax. This means that even if one developer designed or is designing your site, you can easily switch to another one if necessary.

As you see WordPress has every reason to be the favorite for business owners, beginners, web developers, bloggers and ecommerce professionals alike.

Grow Your Business with WordPress

S-FX.com Small Business Solutions is a boutique web design and technology consulting agency geared towards start-up businesses, small businesses and non-profit businesses. We specialize in implementing low cost technology solutions to maximize efficiency and reduce business operating costs.If you want to build a website that stands out from the rest, let us guide you. No matter the type of website you need or the style you are already thinking of, the S-FX Small Business Solutions’ team can help you make it true!CONTACT US TO GET STARTED

4 Celebrated CMS Platforms for Web Design in 2020

A few years ago, companies struggled to create a website for themselves. But gone are the days when only professional programmers could create a modern website; nowadays, CMS platforms make the job much easier and more user-friendly for those with no experience in programming or HTML. CMS stands for Content Management System, a platform that helps non-designers and non-programmers build a website easily and faster. Learning how to use CMS platforms is a valuable use of your time as a business owner. There are several well-known CMS Platforms for web design. Let’s dive into our top 4.

WordPress

Previously known as a blogging platform, WordPress is probably the most popular CMS platform in the world. This user-friendly interface allows non-experts to customize and create modern websites using themes and plugins. WordPress’s success came thanks to its simple and easy-to-use interface that enables users to publish pages and posts and edit themes and shift the format of the content. It also provides regular updates that ensure the website is secure against hackers. Some of WordPress’ best features are the following:

Beginner-friendly
Supports user registration
SEO-friendly
Mobile user-friendly
Free plugins
Intuitive content management options
Highly customizable

Non-designers love working with WordPress because of the many page builders' plugins that create and customize website layouts. Some of users’ favorite page builders plugins are:

Divi
Beaver Builder
Elementor
Avada
WP Bakery

Joomla

Joomla is a CMS Platform; although not as popular or beginner-friendly as others, it has many exciting features that make it the perfect choice for those who need to manage custom post types. This flexible platform is primarily known for its multilingual support, meaning it does not require plugins to add more languages to your website, as other CMS platforms do. Also, its software is strongly code-based, which benefits websites in terms of page speed, and it enables using multiple themes at once. Some key features of Joomla are:

CMS of easy installation
Great support for custom post types
Unique templates
Advanced user management options
Free Plugins
URL Creation for good SEO Results
High-quality support for users

Shopify

Shopify is the leading CMS software for e-commerce sites. It hosts and manages the software for its users, which is very useful for non-programmers.This easy-to-use CMS platform is ideal for businesses with online stores that want to manage and sell their products online. It has its own payment gateway, but it also supports other payment gateways like Paypal and Authorized.net.Shopify is a versatile website-building platform that allows business owners to sell their products through an engaging website. Its interface operates perfectly for all kind of products such as:

Physical products (jewelry and clothes)
Digital products (e-courses, e-books, and audios)
Memberships
Consultations
Classes and lessons

Shopify’s best features include:

Great customer support
SEO-friendly
Maintenance and security support
Mobile responsiveness
Fast loading speed

Squarespace

Squarespace is a CMS platform ideal for creative professionals that want to create modern websites without having to write HTML. This highly intuitive website builder is well-known for its all-in-one system where you can find support with everything: domain, hosting, galleries, analytics, etc.A few useful features that you can find on Squarespace are:

Drag-and-drop management
Easy navigation
Great editing tools
Built-in templates
Built-in SEO tools
Responsive image loader
24/7 support

Build Your Site With The Experts

If you need help getting started, you can also work with an experienced web designer to build a beautiful and functional site. Contact S-FX today to learn more about CMS platforms and how they can help you offer a rich online experience to your customers. --------S-FX.com Small Business Solutions is a boutique web design and technology consulting agency geared towards start-up businesses, small businesses, and non-profit businesses. We specialize in implementing low-cost technology solutions to maximize efficiency and reduce business operating costs.