Tag: small business

Every business should have a website. More specifically, it should have a website that works for them: one that’s visually appealing and user-friendly, puts out the right message and content for their customers, and turns visitors into leads. If your website isn’t doing some or all of these things, chances are you should get a new website. But how do you decide if you need a completely new website, or if your website just needs a proverbial coat of paint and a maintenance check? Here are some signs you should get a new website--and signs you can just refresh the old one.busine

You Should Get a New Website If:

You’ve gone through a complete rebranding.

Don’t let your old image loiter on the internet. If your business has completely rebranded: new colors, new logo, new message, new slogan, new products, new product categories, etc.-- then your website may need the full treatment also. Often a rebrand means the entire outlook of your business has changed, and too much of the old site just won’t work. If you’re going to start over, then a new site may be just what you need.

The platform isn’t working for you.

If you find it hard or impossible to post, update, and maintain your current site, you should get a new website. If you can’t use your site easily, then it’s doing you no good, and it isn’t letting you communicate with customers and give them valuable content, deals, or updates.

Your digital strategy needs a makeover

Maybe it’s not your brand that has a new face, but your online strategy has changed. In this case, it’s possible that too many elements of your site need to be changed to give you the results and tools that you need. If your digital strategy can benefit from a new website, it may be the best thing you can do to reach your new goals.

You Just Need a Refresh IF:

The site works but the user experience could be better.

So maybe the platforms works, the site isn’t absolutely ugly, and your visitors stay on the site for a decent amount of time. That’s great! But it could offer an even better experience to your customers. Evaluate your site’s weak points and do a refresh if the user experience can be improved. This includes increased speed, better mobile-friendliness, properly placed Calls to Action, etc. Your web designer can probably offer some excellent insights here.

It has out-of-date information.

So you haven’t done an entire rebranding, but your information is just a little old. Maybe your site has an old iteration of a logo, an old phone number, or some past deals and events that could confuse customers. A simple refresh of all that information can make a huge difference to your website. And it’s not a bad idea to sharpen your content while you’re at it.   Whether you just need a refresh or a whole new site, your business’ site should always be at 100% to turn your visitors into paying customers. Evaluate your site now and keep an eye out for these signs to decide which way to go.

Social media for your small business is a must. Every business should be on social media. In 2019, that’s just a fact. Many sometimes believe they don’t need to engage their customers online, but in order to grow, you have to find current (and new) customers where they live, and remind them about your brand. But don’t just jump online without a plan. Before you start running social media for your small business, here are five things you absolutely need to do first.

Do Your Research

Before you start social media for your small business, you have to do some research. What are your competitors doing online? And more importantly, what are they doing right? We’re not asking you to copy them exactly, but knowing the methods that are working for businesses like yours is an excellent place to start. Which channels have the largest following and the most engagement? What kinds of posts work best for them? Make note and decide which elements you can learn from for your own efforts.

Choose Your Channels

Not every social media channel is right for every industry or business. Many businesses get on Facebook and call it a day, but depending on your audience, you may need to focus on a different platform. If your demographic is millennials, Instagram is a clear choice. Younger customers are favoring Snapchat. And nearly any business can benefit from being on LinkedIn. You will definitely need to be on more than one platform. Be smart and figure out which channels are right for your business.

Get The Right Tools

Before any posting happens, you should get the right set of tools to help you schedule and track your social media efforts. Popular scheduling apps include Hootsuite, Zoho, Hubspot, and SproutSocial. Look into several and find the one that suits your needs. Since your business is small, and more than likely so is your budget, a paid app may not be the right choice yet. Also, make sure you have a way to track your progress and engagement.

Make A Plan

Nobody should start randomly posting topical memes, photos of their products, and links to industry blog posts without giving their strategy a little (a lot of) thought. You’ve got the management and analytics tools to start running social media for your small business (see #3), so now you need to make a plan:

1. Create a content “bucket” of types of posts: blogs, product photos, client reviews, company culture highlights, informational graphics or videos, etc. This will help when you're stuck on what to post.
2. Make sure your content is high quality and BRANDED.
3. Decide how many times a week to post to which channels based on your research, post types, and available time.
4. Decide what content goes on which channel, because no, not everything goes on every channel.
5. You can even create a few weeks’ worth of posts before you start, just to make things easier for you.

Have Something Good To Link To

Your social media should link back to a beautiful and functional website that finishes the job and turns visitors into customers. If your social media is amazing, but your website is outdated and difficult to navigate, all your efforts may have been for nothing. If your site doesn’t fit that description, optimize or redesign your site before you start social media for your small business.

Conclusion

One of the best ways to succeed online as a business is to create a plan and stick to it. Follow these five steps and you’ll be well on your way to bringing more customers to you.Once you’ve started on social media, you aren’t done, so remember to constantly look for ways to improve your social media presence and engagement methods.

What's the main color on your website? And, what other colors are on your site? If you’re in the process of building your business’ website, or have ever been through it, there’s a lot you’ve had to consider: the structure, the images, the copy. On that long list of important elements, where did the colors of your site fall? Possibly low on the list.

The Effects of Color

Whether you’re aware of it or not, the colors of the websites you visit every day affect your experience: both how you navigate the site, what you think about that brand or company, and even whether you purchase their products. The effect of color on humans is very natural, and “color theory” has existed for years. So how do we use the effects of color on our consumers to our advantage? We can use the colors of our brand and our sites to make people buy, to make our business memorable, and to attract the right kind of customer. It’s likely you already have brand and logo colors. If you’re looking to rebrand, then definitely take these tips into account. If not, you can still use colors outside of your brand to your advantage by incorporating them into your website.

picking the color on your website: A Few Examples

So how do you go about choosing color on your website? You have to understand the effects of each color, not just emotionally, but physically, on a person. Is it difficult to read a site with that color? Is it evoking the wrong feeling? Let’s look at a few examples.   Blue Blue is very popular in technology, science, and finance industries. It promotes calmness (think oceans and skies), trust, and reliability. Speakers at TED Talks and the like are often told to wear blue on stage for the same reason: it causes listeners to relax and trust you, and it doesn’t distract from what you’re saying. Blue can be an excellent choice if you need your customers to trust you. If your business is something that requires a lot of trust (like a bank), then making your customers feel safe the moment they reach your site can have a massive positive effect. What Not To Wear: If you work in the food industry, you probably shouldn’t use blue as a main color on your website. It’s considered the “least appetizing” color. It’s also very corporate, so if you’re a young, fun brand looking to build an attractive site, skip blue or go for a more vibrant blue with fun accent colors. Example: Check out Facebook’s particular shade of blue.   Red Red is both a great color and a dangerous color. It’s so powerful and vibrant that it can spur a customer into action very easily, but can also be seen as domineering, or too aggressive. Red is excellent for restaurants since, unlike blue, red is very appetizing: think the bright red of Coca-Cola or Red Lobster. (Or as an extreme example, Red Bull.) For more upscale restaurants, a darker red can give the site a classy and warm feeling, evoking a rich red wine. Brighter red is also used by many car companies in their logos, promoting speed and action.  Not My Brand: Red may not be in your brand colors, and maybe you don’t want it to be your central color, but it has a lot of potential for your website anyway. Red is excellent for call-to-action buttons: it pops out from its surroundings and encourages the visitor to click. Example: Toyota’s use of red in their home page’s CTA buttons.   Green Green is the color of nature, so it’s a popular choice for food industries, especially those with an organic or healthy spin. Outdoor activities, eco-resorts and hotels, and similar businesses may want a website that evokes the feeling of being outside. Like blue, it’s calming, but not as corporate. It feels fresh and clean and positive, giving energy to a site without the dangers of red.  Dark green can also have a similar effect as blue, giving a sense of trust and calm. Even if you’re not Whole Foods, you may want to emphasize some sustainability or “go green” efforts you’re making as a company. This is an excellent place to use green on your site, contrasting with your other colors and bringing attention to a campaign or commitment. What Not To Wear: Be careful about using a bright green and a white as the main colors on your website. This can be overwhelming to the eyes. Example: Evernote’s bright green website.   Black Black is a bold choice, and can be overwhelming if used too much, but when used correctly, it can lend a sophisticated air to your site. Black is difficult to design around, and is overpowering. The heaviness of a black background can be contrasted with minimal content and larger text, which creates a sleek and classy look. A black menu bar or section can add a strong accent to a site, and mixing black, white, and a third accent color can be very modern and minimalistic. If you go for black, make sure you have a designer that knows what they’re doing. Example: The MAC Cosmetics black, white, and red site.   In the end, color on your website will have a significant and likely unconscious effect on your potential customers. If you want to make sure that effect is the right one, do your research, be conscientious, and get an experienced designer to create your site. Your site is one of the most important places that a customer interacts with your business--so get that first impression right.

Microsoft, Google, PayPal, Social media, Silicon Valley, any number of buzzwords make an impact on our daily lives as a small business startup. Especially when you dig your nails into the technology market, and even for those of us whom do not, there is a lot of advancement to take into consideration. This week on our #TechTuesday, we have picked a few of these major advancements to bring to attention and explain how they matter to you.

Life Is Luxury, With the Right Choices

In a world of constant technological advancement, it's hard to pin down what new technologies and features are worth investigating. Thankfully, with the power of the internet, we can help you narrow that down! Some of the things on our list this week might seem like small features, but they can have a big impact on your workflow in different ways. 1. PayPal is bringing its payment options to iOS devices. To some, this may not be that exciting of an advancement, and admittedly it is a pretty small feature. The reality though is that it has a pretty big impact, as a large percent of the current mobile market operates on iOS devices. PayPal has announced that all apple products will now have their service as an option for payments on services like their App Store, iTunes, and more. Why is this important? Well, previously your customers may have only had the ability to add PayPal as their payment option on desktops with Mac and Windows when configuring their Apple accounts, and only for iTunes. Now, they will be able to fund your business from any device that their Apple account is connected to, which opens you to a wider consumer base for those whom did not feel comfortable entering their credit information in places where they did not feel safe. In addition to this update, the PayPal option will be available in 11 new countries outside of teh US, including Canada, Mexico, France, Australia, and Germany. 2. You can now add Real-Time captions to your PowerPoint presentations. Dubbed "Presentation Translator", the tool added to the popular presentation software by Microsoft allows you to include real-time captions to a live presentation in a wide variety of languages, using the power of "machine learning". After downloading the add-in to PowerPoint for the 2013 or 2016 versions, users can speak in Arabic, Mandarin, English, French, Italian, Portuguese, German, English, Japanese, Russian, and Spanish, and any listeners can see content translated into one of more than 60 different languages. To some, this might not be that big of a deal, but to those of our entrepreneurs that present themselves to an international crowd, or any multilingual crowds, this is a groundbreaking feature to allow a clearer form of communication in your presentations! 3. A watch strap is making drone control that much easier. Rounding out our list with a small but neat innovation, a research center in Switzerland by the name of Empa has developed new technology for drone flight integrated into an inconspicuous, normal looking watch strap. Sounding more like a hobbyist innovation, the implications of this new advancement is subtle but powerful. This strap allows the user to convert their hand movements into commands for the drone that correspond with their device's flight patterns. For example, waving their hand left or right causes the aircraft to turn accordingly, and making a fist may cause them to land. This innovation will open up drone flight to a lot of new customers, making the ability to fly extremely more easy and accessible. It will also allow drone use to see a rise in many fields, especially for commercial photography where aerial and distanced photos can be more easily, and affordably, acquired.

When you browse the web, everybody has a name for themselves. Whether it is their username for a website, their actual name for a facebook account, or the web address for a website, everybody has an identity unique to them. In the case of a website address, this is known as a Domain Name. Welcome back to another #TechTuesday, where we are going to explain the process of getting your small business set up with your first domain name.

Who Are You?

To put it simply the Domain Name is just the web address for your company or group's website. A great example is our own, www.S-FX.com, which will redirect you to our lovely home page here. It was registered years ago by the founder, Shane Skwarek, as a unique identifier that correlates with our company. Now, while our address is relatively unique to the company, it does not necessarily mean that it will be the same for everybody based on your name. A domain can be very similar to another based on a few factors, as there are really very few limitations on the naming conventions used. In fact, some of them can be entirely the same except for the suffix at the end, the .org, .com, .net, etc. In the past, this was less of an issue as the Internet of Things was an entirely new concept. But now with the ease of access to the web, everybody is registering their names for anything they can. Because of this, choosing a generic address isn't so easy, nor should you do so! When choosing a domain for your company, you want to make it memorable. it should be unique and representative of your brand. Choosing the extension, the .com/net/biz/anything also is representative, as it both effects the cost, and the professional appearance of your image. We do recommend sticking with some of the typical extensions though, as you don't want a customer to direct to the wrong website! Now, before registering your name, you have to see if it is available of course. To do this, you want to use one of the many "WhoIs" services available online. A quick google search will produce an abundance of these services, but we recommend the one hosted by GoDaddy. Once you've identified the availability of your address, and assuming it was free for you, you'll need to pick a registrar. At S-FX.com, we register all of our domains with GoDaddy.com, however there is a large variety of registrars to pick from all across the world. The registrar is the actual company allows you to purchase the domain name for use. Some of the basic extensions run cheap at a few dollars per year, while others may front you as a hundred or more every year. Keep this in mind when picking your extension. Once you have those details sorted out, you proceed to the process of registration and payment. When registering, many of the registrars will often times offer you a slew of services and other offers beyond just the domain name, ranging from hosting email to keeping secret the registration. Keep in mind, you do -not- need to purchase anything else aside from the registration of the domain name. These offers are often times just extra costs tacked on at the end. Once you have gotten past this, you simply need to choose the length of time you're registering your domain for. This is of course renewed, but its good to pay for a length of time in advance if you anticipate maintaining this identity for a long time! It is as simple as that! Now of course, if you don't feel comfortable registering the domain on your own, we do help you through this process when working with your project, so do not be afraid to ask!

Review sites and social media have been reshaping the world of small businesses for years now, bit by bit becoming the new faces of our work. They are the one stop platform for customers to find businesses, and to critique their performance based on their experience with us. Welcome back to #TechTuesday where we are going to teach you about managing your online reputation!

Your Reputation Precedes You

Managing your reputation online can be a terrifying task to some. The idea that negative reviews can be a black cloud over your business if they show up often seems like a scary prospect for those looking to keep their business afloat. The time and skillsets needed to manage your presence are a whole new category of work for you to learn. The neutrality and civility needed to communicate with a community can be tiring for many. But the flip of that coin also holds benefits too. Good reviews are often the major source for new business, for example. Think about how often you try to find a provider and just scroll through those good reviews to make your choices! To add, with a bit of practice that skillset can be mastered and used to generate far more leads than before. Reputation is everything when you are working against the corporate giants. Establishing yourself and maintaining a relationship is half the battle of keeping your business booming. Utilizing tools such as the availability popularly of social media and company listings takes you a step further. But how do we keep your reputation clean?

Monitor, Manage, Maintain, and Promote

The first step toward establishing your identity and reputation online is through the feedback provided by your customers. Their reviews are often littered with suggestions and opinions, all awaiting to be heard. The question is more if you are hearing them yourself. If you did a search of your business right now through the eyes of a customer, would you know where to begin looking? What kind of image do you present to them via the current status of your webpage, and any reviews left for you? Do you have feedback strictly from a single source, or is it coming from websites such as Yelp, CitySearch, etc? Knowing your influence and where it extends from and to will help you take your next steps into conquering your reputation. That step is the management of your presence. Start by establishing systems that help you stay on top of the buzz surrounding your business. Setting up a google alert can automatically inform you whenever your business is mentioned somewhere on the web, for example. This allows you to more easily see what people are saying about you, allowing you to take that into account. Claiming the local listing of your business on many local search sites can also be a drastic gamechanger that is often overlooked. The more detailed you make your profile, the more your business will appear in search results. Responding to reviews establishes personality, though can be a dangerous undertaking for those with a short temper. While some can get your blood boiling, its always good to remember that civility and constructive feedback are far more valuable than a snarky response. Remember that it is better to say nothing at all than to respond in a rude or insulting way to your customers. In fact, you do not even need to respond to -every- review either! Generally you can target solely the negative ones simply to combat their negative experiences with personal touches, or you can touch upon many of the positive experiences to bolster your community presence. Taking the feedback of your customers also makes them feel valued and more likely to spread the information of your business to others, and help you see positive reviews. Take that advice they give you, and look for patterns in what they are saying. If there is a special trait about your service that you can emphasize, don't be afraid to bring it to the forefront and emphasize it. If there is something that is repeatedly complained about, then perhaps look into resolving that complaint and inviting customers back for a new experience. Finally, the most important part of creating an online reputation is to put it to work. Face it, we don't create these personas for fun and games, we create them to draw people in to see what our company is about. These platforms do more than just protect your name, they serve as fantastic tools for targeted marketing and analytics. Promote yourself, and utilize the advertising tools that many of the sites such as Yelp offer, which may allow you to feature reviews on your page, or to mine information from your customers to advertise to them directly based on their browsing habits. Knowing the availability of services on the websites you maintain your online identity through, be it Yelp, Facebook, CitySearch, or whatever you might choose to utilize, is critical to seeing the full potential of what that online reputation may do for you.

Google is an absolute technology giant these days, having vastly expanded from just a search engine to instead cover almost every facet of technology and industry that we use today. It is seldom that you can suggest something that Google has not already put their hands into. For the longest time, job boards were free from this treatment, but that is going to be changing soon. Welcome back to #TechTuesday, where we want to educate you on everything we know about Google Hire.

Stand Aside, LinkedIn

Really, it stands as no surprise that the tech giant is finally dipping its hands into the job board avenues. As a major proprietor of seeing ideas flourish, and seeing people succeed, Google has long established roots into the market without making an actual foray into it beyond their attempts with Google Plus. But now that is going to change. Google Hire is setup to be a powerful, minimalistic platform to be used not just by professionals looking to hire new minds, but also for those professionals that are hunting work themselves. While not a great deal has been leaked out about the potential of Google Hire just yet, we do know that the platform acts heavily as an application tracking system. It allows recruiters to post listings, and accept, track, or manage applications. Presumably, as its major competitors currently are LinkedIn, Indeed, and Greenhouse, we can expect to see other feature sets similar to them in which a user can support their own resume and applications for advertising to potential employers as well. Being in the early stages of development, yet progressing quickly, Google Hire is only open to a select few companies right now, though it has generated some very positive feedback. Currently, only Poynt, SingleHop, DramaFever, Medisas, and CoreOS have access to the platform, as well as postings from Google themselves, with more being brought into the fold periodically as the platform expands and develops. While Google has yet to announce formally the platform, or its invite-only beta, we imagine we will be hearing a great deal more in the coming months. With the website already live and actively being used, it shows a good amount of promise for the progress already made so far. With the business of recruiting being so lucrative, especially for small businesses whom are often more strict in vetting their employees, we think that Google Hire will end up being one of the best services out there, and that's not just because of the Google tag on it!

Around last fall, Google decided to revamp and rebrand their old Google Apps For Work suite into something more simple and streamlined. In steps "G Suite". Promising upgraded apps, new updates to the functionality, and an excellent support to your business daily tasks, G Suite is really setting the bar high. Welcome back to #TechTuesday, where we're going to give you a few things you need to know about this new model.

Smarter Than Ever

One of the major improvements that G Suite was planned around was how to make the average user's every day tasks just a bit easier. What was their solution? Robots. But not really robots. Artificial intelligence is close though! The integration of AI into the G Suite apps means that you can spend less time dealing with the software, and more time with your actual work. They've found some clever ways of implementation too. For example, the storage suite now takes cues based on your work habits, and the time allocated to your files, such as meetings, emails, and other activity. It then offers the files it thinks you might want immediately, rather than having to always sit there sifting through. In addition, the calendar has a fantastic addition of multi user scheduling tools. Meetings, presentations, and outings have never been easier than with G Suite's AI, which will sort through multiple users' schedules to find a common opening. There are also integrations for presentation software that will suggest layouts based on content. It helps take a lot of the stressful details out of the picture so that you can focus on the parts that matter most. While these are just a few examples, the AI is designed to minimize frustration and maximize your outputs in many more ways.

Social, Secure, Supportive

We live in the digital age, where staying connected has become a critical part of running a business. From community outreach, community management, online reviews, web presence, search engine optimization, and even just to the free advertising that comes with it, social media has become an integral part of business. Google, as one of the major supports of social media, recognizes this aspect and has integrated it with their new G Suite products. Tying into websites such as WordPress, Google+, Facebook, and Youtube, as well as a variety of other popular platforms, it allows you to pull everything together, and keep your company's progress and presence where it needs to be: on the web. This kind of setup will prove invaluable to the marketing managers and community leaders. In addition to integrations, G Suite now boasts improved security. You're on the web, and of course that means having to be safe. Most users of G-Mail will recognize the two step authentication process that was introduced years ago for their email accounts already. A couple extra minutes with the use of a code to login, but peace of mind knowing that you're the only one accessing your webmail. Google has taken this a step further, offering the option of configuring security keys, actual physical key-like dongles that plug into the computer and use either Bluetooth or NFC to verify a user's identity. A one time setup is all it takes, and then you're good to go from there! The best part is that its consistent over multiple devices, and can be time saving if you have to hop between workstations often.

Cost Determines Worth

Following the footsteps of many other companies these days, Google has moved G Suite to the growing popularity of the software subscription platform. The software is not free, but arguably it is well worth the costs. Everyday users can have their 15GB of Google Drive storage, but with G Suite accounts, you get more. You pay for exactly what you need, based on the number of users per month at your chosen tier. All accounts will come with personalized email addresses for your domain, and depending on your tier, you will have access to unlimited storage, shared files, voice and video conferences, security, support, and more. If you're not sure if the suite is for you, you can always try it free for 14 days before deciding on your purchase too. via G Suite by Google Cloud

Here at S-FX.com we are always looking to improve ourselves. Whether its our choice in attire, our approach to a project, or our outlook on work, we are constantly seeking a way to better our abilities. Above all this though, we like to be efficient. Efficiency is the proprietor of a successful business. Whether its how fast you can turn around a project, how you communicate to your customers effectively, or how your team handles multiple tasks at once, everything plays a major part. Welcome back once again to #TechTuesday, where we have a few apps to go over with you this week that we think can help improve your efficiency.

Hatchbuck

Diving right into our subject this week, we are going to kick off this quick list with Hatchbuck. When it comes to your business, it's sink or swim. You have got to make every relationship count, and Hatchbuck promises to do just that. With its all-in-one sales and marketing software geared towards the self made entrepreneur. This app enables you to manage your contacts, automatically follow up with leads, and track deals through each stage of your progress. It brings to the table a lot of automation features, making it easy to communicate both with current and prospective customers so that you can squeeze out more sales, and prevent any important conversations from slipping through the seams. Providing core sales and marketing functions, and leaving out extraneous features that overcomplicate and overprice some more costly CRMs, Hatchbuck is aimed at getting right to the point of customer relations management. Coming in a variety of monthly subscriptions ranged from $59 for Freelancers, to $299 for Large teams, Hatchbuck stands to be very competitive for the value of its features. via http://www.hatchbuck.com/

Freshbooks

When your company is just starting to grow, keeping track of finances becomes essential. FreshBooks is a cloud-based accounting software platform designed specifically for small businesses. Comparable to QuickBooks, this app is designed to remove a lot of the overwhelming and often unnecessary features of its larger competitor. When the team behind the app was designing it, they wanted to make it clear that you don't have to be an accountant to understand your finances, and they have done a fantastic job of it. With plans ranging from $15 to $50 a month, FreshBooks definitely places itself in a nice affordability range. All subscriptions come with unlimited customizable and trackable invoices, the ability to accept online credit card payments, multi-device support, categorized expenses, reminders for late payments and fees, tracked time for your clients, simple reports, and secure data backups. Spend less time on the books, and more time on the work you love. via https://www.freshbooks.com/

PandaDoc

Accounting isn't the only beast to tackle while your company is growing. Inevitably, your document count will begin to increase as you have to keep track of all your employee and client information, service contracts, handbooks, and so much more. PandaDoc is a document management platform that aims to digitize your standard operating procedures, making them more efficient in the process. Allowing you to merge contract templates with CRM data, automate internal approvals and signing, create e signatures and payment forms with online sales proposals, configurable price quotes, and eSignature forms that allow your clients to close deals faster, PandaDoc really does a great job at marketing a full suite of document management. The best part is, PandaDoc even integrates with many popular apps, such as SalesForce CRM, or the GSuite by Google. Offering a 14 day Free Trial for all users, PandaDoc has a variety of pricing schemes for Professional, Business, and even Enterprise level applications. via https://www.pandadoc.com/

The Whether

Rounding out at number four on our list of recommendations comes The Whether. This application is the hub for the hiring world, acting as an inbound recruiting platform that helps attract, nurture, and hire millennial talent. Designed to allow not just companies, but university career advisors, the ability to look at the job seeking process, The Whether effectively boosts engagement with potential new hires that are still in school, or recent graduates that share the same values as your company, and have the strengths you're looking for. You get the benefit of a fresh, ready to work face, a greater look into the hiring process, and someone who you know will be excited to step into a position, and the students get the sound mind that comes with working with a company they know they can fit into. As Mark Twain said, the first step to getting ahead is getting started. via https://thewhether.com/