Have you ever received an email or text message assuring you that you won a luxury award? It may have included a link, and if you clicked on it, you
VPN: How to Set It Up
A virtual private network, or VPN, prevents others from tracking your online movements and makes your IP address untraceable. It’s like a tunnel where you can send data ...
How Does a VPN Work?
How exactly does a VPN work? Basically, it has to do with cybersecurity. Since 2020, working at home has become the trend. Employees are often more productive in the environme...
What is a VPN?
Are you interested in getting more privacy online? Installing a VPN is the perfect way to start. A Virtual Private Network or VPN is a service that protects your Internet
What Technology Does Your Business Need?
Nowadays, technology is indispensable for any business, from startups to big corporations. The world is constantly going through a technological revolution, so it’s extr...
Why A Successful Brand Needs To Be Consistent
When building a brand, one of the most important things to consider is consistency. Your brand is the face of your business and delivering the right message to your target
The 4 Elements of a Great Logo
A company’s logo is the first impression customers have of a brand, it’s the external visual identity of any business. A logo communicates your company’s values,...
What Are SEO Backlinks?
Backlinks, also called “inbound links” are created when another website links to yours. Needless to say, backlinks are very important for SEO in many different ways. Searc...
What’s The Difference Between Branding And Marketing?
Building a business is somewhat easier than ever. Although there are numerous platforms and certainly a great amount of information you can find, there are still many buzzword...
What is Phishing?
Have you ever received an email or text message assuring you that you won a luxury award? It may have included a link, and if you clicked on it, you probably landed on a website that asked you to fill out personal information, including your Social Security Number. The problem? These emails and text messages are part of a scam tool called phishing used by cybercriminals and a threat to your cybersecurity.
So, What’s Phishing?
Phishing is a cybercrime in which a person or company is contacted via email, phone, or text message by someone, posing as a trusted entity, to steal user data. This includes personally identifiable information, bank and credit card details, and passwords.The recipient is tricked into clicking a malicious link, which can lead to the installation of malware, the freezing of the system as part of a ransomware attack, or the revealing of sensitive information. The ultimate goal is to access important accounts that can result in identity theft and/or financial loss.
Types of Phishing Attacks
Phishing has evolved into very highly specialized tactics and some specific types of phishing scams use more targeted methods to attack certain individuals or organizations.
Standard Email Phishing
It's the most widely known form of phishing. This attack is an attempt to steal sensitive information via an email that appears to be from a legitimate organization. It's not a targeted attack and can be conducted en masse.
Spear phishing attackers will often gather information about their targets to fill emails with more authentic context. Some scammers even hijack business email communications and create highly customized messages.
Search Engine Phishing
In this case, cybercriminals create fraudulent websites designed to collect personal information and direct payments. These sites can show up in organic search results or as paid advertisements.
Attackers can view legitimate, previously delivered email messages, make a nearly identical copy of them (clone), and then change an attachment or link to something malicious.
SMS-enabled phishing delivers malicious short links to smartphone users, often disguised as account notices, prize notifications, and political messages.
Utilizing the same techniques as email phishing, this attack encourages targets to click a link or download an attachment so malware can be installed on the device.
How to Recognize Phishing
Scammers use email and text messages to trick you into giving them your information. They will try to steal your passwords, account logins, or social security numbers. If they get that information, they could access your email, bank, or other accounts.These people often update their tactics, but here are some signs to help you recognize a phishing email or text message.
Too Good To Be True
Lucrative offers and eye-catching statements are designed to grab people's attention right away. For example, some emails claim that you have won an iPhone, a lottery, or some other luxury prize. Remember that if it seems too good to be true, it probably is. So, just don't click on any suspicious emails.
Whether it looks like someone you don't know is emailing you or something that seems out of the ordinary, unexpected, or just generally suspicious, don't click on it.
If you see an attachment in an email that you didn't expect or doesn't make sense, don't open it. They often contain payloads such as ransomware or other viruses.
Sense of Urgency
A favorite tactic of cybercriminals is to ask you to act fast because the "super deals are for a limited time only". Some will even tell you that you only have a few minutes to respond. When you come across these types of emails, it is best to ignore them. Keep in mind that reputable organizations allow enough time before canceling an account and never ask users to update their personal details over the Internet.
A link may not be all that it seems. A good tip is to hover over a link to display the actual URL that you will be directed to upon clicking on it. It could be completely different or it could be a popular website with a misspelling. For example, www.chasebannk.com has an extra "n" in the middle.
Prevent Phishing Attacks With S-FX Small Business Solutions
S-FX Small Business Solutions is an NJ-based technology consulting agency that provided customized and cost-effective solutions for companies. We offer a combination of IT access management and web application security solutions to counter phishing attempts. Get in touch with us today and learn more about our top-notch services. CONTACT US NOW
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VPN: How to Set It Up
A virtual private network, or VPN, prevents others from tracking your online movements and makes your IP address untraceable. It's like a tunnel where you can send data securely by using encryption and authentication tools. Companies often use a VPN connection because it's a secure way to help employees remotely access private company networks, even when they're outside the office. If you are thinking of setting up a VPN service but are not sure how, this is the right guide to follow.
Line Up Key VPN Components
You will need a VPN client, a VPN server, and a VPN router. The downloadable client connects you to servers around the world, so employees anywhere can access your small business network. Additionally, to protect and encrypt all network traffic, you will need a VPN router. Many routers come with built-in VPN clients.
Prepare Your Devices
Sometimes VPN clients can conflict with other clients or don’t work properly. Therefore, it is a good idea to prepare your network system before setting up a VPN and to avoid problems in the future. You must uninstall any existing VPN client software that you don't need. This way, VPN clients should be able to work well together, but competing clients can be a source of problems as well, so it's best to eliminate them.Also, consider your network configuration. If you plan to install a VPN for workers who will access online resources in various ways, like Wi-Fi, 4G modems, and cable connections, you may need to spend more time setting up the VPN client.
Sign Up & Install Your Chosen VPN
The best VPNs offer apps for Windows, macOS, Linux, and both Android and iOS mobile devices, so download the program from either your app store or the official website, and install it as usual. Keep in mind that not all VPNs offer the same features at the same price. Here's a list of our favorites:
Log in to the VPN
You will need to sign up for the service to get an official account, but once you're done, take your login information and enter it into the software to access the VPN service. Generally, the username and password will be what you used when you signed up with the VPN provider, although some companies ask you to create a separate login for the VPN client.
Choose Your Server
VPNs usually provide a quick-connect button, so if you don't mind which server you connect to, select that option. After a minute or two, you will connect to the fastest server available at the time. However, if you want to make it look like you're in a particular country, you will need to choose a specific server. The VPN service you choose will have a list of countries and you can designate which ones are the best for streaming.
Select Your VPN protocols
VPN protocols decide how data is routed between your computer and the VPN server. Some protocols improve speed, while others enhance your data privacy and security.
OpenVPN is becoming an industry standard and it's an open-source protocol, meaning you can view its code.
The Layer 2 Tunnel Protocol has strong security protections and is often bundled with the IPSec protocol.
The Secure Socket Tunneling Protocol is fully integrated with the Microsoft operating system.
If your VPN doesn't work immediately, you should try the following troubleshooting steps:
Shut down and reopen the VPN client.
Restart your device.
Change server; choose to connect to a different server that is close to your physical location.
Try connecting with different protocols, assuming the VPN client allows you to change them.
Sometimes firewalls or security software can disrupt VPN connections. You can temporarily disable the software that might be causing the problem, but make sure to turn it back on once you connect to prevent leaving your business systems vulnerable to attack.
Need More Help?
S-FX Small Business Solutions is a technology consulting agency that offers personalized and affordable services. We can help you improve the security of your company and mitigate any possible attacks from malicious hackers. Get in touch with us today and learn more about our top-notch services. CONTACT US NOW
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How Does a VPN Work?
How exactly does a VPN work? Basically, it has to do with cybersecurity.Since 2020, working at home has become the trend. Employees are often more productive in the environment where they’re most comfortable and companies save a lot of money on office space. But sometimes, businesses forget about the importance of cybersecurity. When workers connect to your company's network from home, their online security is even more crucial. They're exposed to sensitive data and usually, home networks don't have the necessary protection. For this reason, the most effective way to secure their communication channels is by routing through a VPN.
What Is a VPN?
A virtual private network, also known as, VPN, is an encrypted connection over the Internet from a device to a network. The ultimate goal of a VPN is to keep your private information private. So, it provides users with a virtual network that is private so that they can connect to the internet in a way that is safe and secure. Also, it prevents unauthorized people from accessing the network and allows the user to conduct work remotely. Overall, a VPN helps ensure that sensitive data is safely transmitted and it's frequently used in corporate environments.
So, How Does It Work?
When you connect to a secure VPN server, your internet traffic goes through an encrypted tunnel that nobody can see into, including hackers, the Government, and your internet service provider (ISP). Therefore, when your data is transmitted to the Internet, it comes from the VPN instead of your computer. It acts as a kind of middleman when you connect to the Internet, hiding your IP address and protecting your identity. Besides, if your data is somehow intercepted, it will be unreadable until it reaches its final destination.
The Basics of VPN Encryption
VPN encryption is a method that generates a key to encrypt digital data to ensure that unauthorized parties can’t access it. VPN encryption secures the data between a VPN client and a VPN tunnel, barring anyone from exploiting it. You can use encryption to protect and secure files on your computer or the data you send and receive.Encryption hides your information in such a way that it cannot be read without a very strong password, known as the key. This key essentially breaks the complicated code that your data has been turned into, and only your computer and the VPN server know it.
Privacy & Safety Guaranteed
When using a reliable VPN service, you're guaranteeing your company's privacy and safety.
Your Browsing History Will Be Private
A VPN hides your browsing and search history from your Internet Service Provider (ISP). The only thing the ISP will see is your encrypted traffic traveling to the VPN server. Additionally, good VPNs will prevent your mobile carrier, and basically anyone else, from seeing your online activity, thanks to a strong layer of encryption.
You Can Hide Your Current Location
Without a VPN, your IP address gives away your physical location. With a VPN, you can connect to a server in a different country. You can browse the internet as if you were in the UK, Germany, Canada, Japan, or virtually anywhere if the VPN service has servers there.
Your Internet Activities are Anonymous
A no-logs VPN guarantees that no one knows what you’re doing on the web.
Protect Your Business’ With S-FX Small Business Solutions
S-FX Small Business Solutions is NJ's favorite technology consulting agency. We offer top-notch, customized services at affordable prices. Our team of expert professionals can help you strengthen your website's safety and mitigate any possible attacks from malicious hackers. Remember that your customer’s personal information and credit card details must be secured at all times. LEARN MORE ABOUT OUR SERVICES NOW
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What is a VPN?
Are you interested in getting more privacy online? Installing a VPN is the perfect way to start. A Virtual Private Network or VPN is a service that protects your Internet connection and your privacy online. It creates an encrypted tunnel for your data, protects your online identity by hiding your IP address, and allows you to use public Wi-Fi access points safely. A VPN is the easiest and most effective way for people to protect their internet traffic and keep their identities private. Here's a complete guide to the basics of VPNs, including how they work, their benefits, and why you shouldn't surf without one.
Why Do You Need a VPN?
Change Your Location
Your IP address is a unique set of numbers that identifies your device when it connects to the Internet. You can think of it as a home address for your device, but it looks like this: 192.158.1. 1.38. When using a VPN, your IP address changes and allows you to browse the internet as you wish. Sometimes the content that you're trying to access is restricted where you're located, so you won't be able to see it.
Encrypt Your Data
Changing your IP address with a VPN helps shield your identity from websites, apps, and services that want to track you. Good VPNs also prevent your internet provider, mobile carrier, and anyone else who may be listening from seeing your activity, due to a strong layer of protection. This way, you'll protect your internet traffic and minimize your online footprint. As a result, your internet service provider won’t be able to sell your entire browsing history to the highest bidder.
Access Blocked Content
One of the main benefits a VPN stands for is universal content access. If you’re in a part of the world that restricts access to Google, Wikipedia, YouTube, or any other site, a VPN will let you regain access to the free internet. Also, If using streaming services and social networks while being abroad is important to you, a VPN can help.
How a VPN Works
A VPN works by creating a secure and private tunnel between your device and the rest of the Internet. With a VPN connection, your traffic first goes to the VPN server, and only then is it forwarded to the rest of the web. On the other hand, without a VPN, all of your internet traffic is potentially exposed. Your Internet Service Provider (ISP), the Government, hackers, and other people on a shared network can see what you're doing.
VPNs we recommend
Not all VPNs offer the same features at the same price. We recommend researching the best VPNs out there and comparing features and price points based on your needs. However, here are some of our favorites:
Nord VPN: Nord VPN is very secure and great for large tasks like streaming. You'll pay for what you get, and it's a worthwhile buy.
Express VPN is possibly the best VPN available out there currently. It's very fast, reliable, customizable in terms of privacy, and you can try it for free if you want to.
Surfshark is your bargain VPN at just a few dollars a month. It has excellent performance and you can use it on a lot of devices.
Get Started With S-FX Small Business Solutions
S-FX Small Business Solutions is an NJ-based web design & technology consulting agency that offers a wide range of services, including VPN software installation and monitoring. We’re experienced professionals who create customized solutions based on our customers' needs. Get in touch with us today to learn more about our cost-effective services. CONTACT US NOW
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What Technology Does Your Business Need?
Nowadays, technology is indispensable for any business, from startups to big corporations. The world is constantly going through a technological revolution, so it's extremely important to keep up to date. Of course, depending on the needs of your business, you will need specific technologies that other companies probably do not need. But, there are basic technological solutions that every business owner should know and consider investing in. Let's explore some of them and embrace them to boost your growth and success.
Having a website is no longer optional and you must provide the best first impression to every potential customer. You shouldn't use pre-paid website designs. Instead, hire a tech-savvy professional who can build-out a site that represents your business and entertains your target audience at the same time. You could use your website to inform them about your services and prices and let them purchase from the comfort of their home.
Customer Relationship Management (CRM)
Frequently a customer relationship management is only used for sales purposes. However, a CRM allows you to log and track every aspect of every relationship you build. You'll know how long it’s been since you’ve followed up with loyal customers, which users are visiting your website, or filling out forms but not closing the deal on a purchase. It helps you stay internally organized and top-of-mind with customers.
If your company does most of its business online, investing in Search Engine Optimization (SEO) services will positively impact your business. SEO uses specific keywords and search algorithms to make it easier for search engines to find your site. This way, your business will have more opportunities to rank on the first page of search results on different engines like Google. Also, it's highly recommended to invest in other marketing practices; digital marketing, branding, and much more.
The goal of a technology consultancy is to inform clients about how to use their IT practices to achieve their business goals. IT consulting services can range from creating a technology to managing a process system for a business. In some cases, it includes examining the risk of an existing system. In the end, you will maximize your company's efficiency and reduce costs.
Build a Successful Business With S-FX Small Business Solutions
Technology will never stop evolving, so having an experienced IT advisor on your side is vital for your business success. With over a decade of experience, S-FX.com Small Business Solutions has become the best business consulting experts in town. Get in touch with us and learn more about our services. DISCOVER MORE NOW
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Why A Successful Brand Needs To Be Consistent
When building a brand, one of the most important things to consider is consistency. Your brand is the face of your business and delivering the right message to your target audience at all times is key to being successful. Let’s explore four reasons why your brand needs to be consistent and how to create a reliable experience for every customer.
Increases Brand Recognition
The main benefit of brand consistency is brand recognition. This marketing strategy helps to build a strong association between your core values and the visual elements of your brand
Sets You Apart From The Competition
In a competitive environment with a variety of near-identical offerings, brand consistency often means the difference between earning a client’s approval or losing them to the competition. You should take advantage of brand consistency to frequently communicate what makes your company better than the rest.
Improves Brand Awareness
Clients are more likely to buy from a brand they recognize for its image and uniformity of content. Therefore, it's very important to create awareness with a consistent brand and marketing. Your content should be posted at similar times, have the same color theme, photo quality, and logo placement. This way, your audience will easily recognize your brand when they see it.
It's Marketing on a Higher Level
Consistency takes your brand to the next level in marketing. People will think of your company without showing them a slogan, a price, or even a name. Your brand is so consistent that potential customers are already thinking about making their next purchase from your store. As a result, you’re no longer convincing consumers to stop by or purchase your products.
Builds Trust & Loyalty
According to Global Banking and Finance, people are 71% more likely to purchase from a brand or company that they trust. For example, no one wonders if a bottle of Coca-Cola will taste good because brand consistency ensures that it’s always the same. You'll build a successful brand that clients will identify whenever they go.
Brand Consistency is Essential for Every Business
Brand consistency is a must for any business that wants to build brand awareness and build trust among its target audience. Without it, they won’t recognize your brand or associate it with positive values and emotions.If you want to give your customers a reliable experience and make sure your voice and tone are consistent, get in touch with S-FX Small Business Solutions. With several decades of combined experience, our skilled and talented business consultants will help you identify and establish the right brand for your business. CONTACT US NOW
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The 4 Elements of a Great Logo
A company's logo is the first impression customers have of a brand, it's the external visual identity of any business. A logo communicates your company’s values, tells a story, and even helps people trust you.Everyone makes judgments about logos, so it's important to create or re-design your business' logo based on these elements. Remember that if your logo does not convey the right message to a prospective customer, your company is at an immediate disadvantage.
Relevant & Unique
Your logo doesn't have to be a literal representation of your business, but it should have some relevance to your particular industry and market's niche. It must stand out from the crowd and not be similar to your competitor’s design. When your logo is seen by others, they should only think about your business. Don't use generic or pre-designed logos, always choose the best and most unique idea that your designers have.
The typography of your logo will vary depending on what you are trying to communicate. You may be surprised by the number of options that exist, which is why professional guidance is always recommended.Typography is a craft in itself and it’s the first voice of stating who you are. Let’s explore the most common logo's fonts:
They're a classic choice if you want your business to be perceived as traditional, professional, or reliable. E.g: Google.
These fonts are artsy, creative, and add a distinctive touch. E.g: Cadillac.
They're used to get attention and demonstrate personality. E.g: Disney.
No more than two fonts in a logo should be your rule.
Experiment with different weights, spacing, and height.
Always keep readability in mind.
Your logo must be adaptable because you’ll use it in infinite ways and multiple contexts. Ask yourself, will my logo work in black and white and in color? Will it scale or is it too complicated for details to be lost in small sizes?Here are some examples of how you will utilize your company logo:
T-Shirts & Baseball Caps
Pens, Keychains & Water Bottles
Horizontal & Vertical Banners
Black & White Backgrounds
The Right Color
If you already have a primary color that identifies your company, you know where to start. Colors can create an emotional connection between you and your audience. They can influence your customer's state of mind. So, learn about the psychology of color choice. Overall, stay consistent with your brand and think about the different channels and backgrounds where your logo will appear. Certain combinations can affect readability and your customer’s experience.
Create a Timeless Logo With S-FX Small Business Solutions
Your logo design will have a major impact on your business, so make sure to include all of these elements. If you're looking for professional guidance, S-FX Small Business Solutions is here to help. We create unique and innovative designs that will set you apart from the competition. LEARN MORE ABOUT OUR SERVICES
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What Are SEO Backlinks?
Backlinks, also called “inbound links” are created when another website links to yours. Needless to say, backlinks are very important for SEO in many different ways. Search engines use backlinks as a ranking signal because it is a way to show that your page or content is relevant to other people. Plus, a relevant site that links back to yours can get you more traffic regardless of your ranking.
A Good Backlinks IS HARD TO FIND
When someone links to your site, you gain a backlink. If you write an article and link back to a relevant article from another site, they have gained a backlink. So, it is a really simple concept. However, not every backlink you gain will be beneficial to you.
Backlinks vs High-quality Backlinks
Years ago, Google’s algorithm took backlinks really seriously. To the point that the more backlinks you had, the better your site would rank, regardless of their quality. Nowadays the algorithm works in a different way. This is because many websites were using what is known as “black hat techniques” to gain a bunch of useless backlinks from irrelevant websites (making them rank higher). Spam websites that link back to your site are no good. Not only the chances of getting traffic from those sources is very low, but there’s also a good chance that Google or other search engines will recognize your site as a spam site. That’s a major reason why you should take backlinking seriously.
Why Backlinks Are So Important
There are 2 main reasons why backlinks are important for your SEO:
You rank higher in search results
You get referral traffic
High-quality backlinks signal search engines that other people vouch for your content. To better illustrate how this works, imagine writing an article on your website, and you start getting mentioned by other people in your industry, and some well-known companies. This would indicate to Google and other search engines that your content is really good, thus, your article will probably rank higher.Referral traffic is also a good reason why you should consider taking on that backlinking strategy more seriously. Websites get a great deal of their traffic through search engines, but there’s always a good percentage of traffic coming from other sources. Yelp, Yellow Pages, and other listing websites are good examples of this. These visitors wouldn’t have found your website otherwise. Having backlinks from other relevant websites related to your business will drive more people into your webpage, increasing your reach and the chances of closing a deal.
Backlinks and Website Authority
You’ve probably heard the term Website Authority before. Although this term is vaguely used sometimes, it is something you should take into account when building backlinks. Usually, websites with more authority will transfer some “strength” to websites with less authority, which is one of the reasons why you should not overlook the quality of your backlinks. An inbound link from Forbes Magazine will have more impact on your SEO than a small website that hardly gets any traffic.
Improving Your Organic Ranking With A Proper Backlinking Strategy
Backlinks provide websites and businesses with plenty of benefits. Whether by impacting your traffic and ranking directly or indirectly, the more high-quality backlinks you are able to get, the better. To achieve this and get the most out of it you should simply focus on providing people with relevant content and information. The more useful your website is for visitors and other people in your industry, the more chances of getting some good backlinks and increasing your ranking. And that’s why backlinks are so important for your SEO.
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What’s The Difference Between Branding And Marketing?
Building a business is somewhat easier than ever. Although there are numerous platforms and certainly a great amount of information you can find, there are still many buzzwords that get thrown around. Marketing and Branding are some of these concepts, and unfortunately, they are vaguely explained or mixed up in some cases. However, understanding the difference between these two concepts can give you and your business a well-deserved boost.
Marketing and Branding: Defining THEM
Branding is defined as the marketing practice of creating a name, symbol, or design that identifies and differentiates a product from other products. It is also defined as the promotion of a particular product or company by means of advertising and distinctive design.Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. It includes advertising, selling, and delivering products to consumers or other businesses. Some marketing is done by affiliates on behalf of a company.
Closely Related But Not Quite The Same
Since both concepts are so related to each other, it is common for people to mistakenly treat them as synonyms, but understanding how to effectively use each can really take your business to the next level.Branding is a bit more of who you are as a company and as a brand. Your mission, your unique selling proposition, your core principles, and even that which inspired you to build your business, is all an important part of your branding. All of this will have an impact on how people perceive you as a company, and it will also help you find the right people that will become a happy customer.While branding actively shapes your brand and identity, marketing is a way to promote your product or service. A good way to see it is as Marketing getting the customer’s attention and branding helping you keep that attention.Marketing is well known by most businesses (not to say that is well implemented), and there are hundreds of tools that can be used to reach your specific goals. Whether you’re interested in digital marketing alone or you want to mix some traditional marketing such as T.V or print campaigns, all of your efforts should be aligned with your brand.
Marketing and Branding Work Together In Harmony
Every successful business should have brand guidelines to work with. These guidelines will contribute to powerful and consistent brand identity, and designers usually work very closely with these. Not only will this make your marketing efforts more consistent, but it will also influence how people perceive you. Think of Coca-Cola, Google, Apple, or any other giant brand out there. From color to shapes, everything they do screams their names – as soon as you see that, you think of them. That is successful branding.Marketing, on the other hand, will get your brand in front of your target audience. Advertisements will often be the first time someone will encounter your brand. Good marketing will inspire people to get in contact with your brand, it will inform your customers, and will close the deal. To achieve the best results, your marketing efforts should always be aligned with what your brand represents and what your company stands for.
Marketing and Branding For Your Business
Both your brand and your marketing efforts should work together to become trustworthy in the eyes of your loyal customers. Marketing can get your brand in front of a billion people, but your brand is not consistent, there’s a chance that your efforts will fall short. The same way around, branding will be the base of your marketing efforts, but even if you have a strong brand, misaligned marketing can hurt your reputation. Understanding the difference between both concepts is the key to crafting a marketing strategy that drives real results.----S-FX.com Small Business Solutions is a boutique web design and technology consulting agency geared towards start-up businesses, small businesses and non-profit businesses. We specialize in implementing low cost technology solutions to maximize efficiency and reduce business operating costs.Discover how to elevate your business getting the right tools and services!
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