Tag: TechTuesday

Google recently announced that "Core Web Vitals" will be incorporated as a Google ranking signal. This set of specific factors will change the way the user’s experience affects your ranking. Although the update will be launched in 2021, these metrics are already being used to measure the quality of a webpage and user’s experience. Core Web Vitals are focused on page loading, interactivity, and visual stability. This upcoming change to search rankings will evaluate the overall user experience provided by a page. Once the update takes place, pages that fail to provide a good user experience will rank lower in the search results. However, if you know how to update your site for Core Web Vitals, you can use this to your advantage. For website owners and managers, this update means that you can boost your SEO by working with the right web designer.

An Overview Of Core Web Vitals

There are 3 specific measurements that make up the Core Web Vitals.

Largest Contentful Paint (LCP) - Page Loading

Defined as the time interval between the start of a page-load to when the largest image or text block in a user’s viewport is fully rendered, this important user experience factor is what makes a webpage be perceived as slow or fast by the users. LCP is the measurement of how long it takes for the main content to be ready. If you have ever experienced a delay in an image or a text loading, you know how frustrating this can be.

First Input Delay (FID) - Interactivity

This measures the time of the user's interactivity and how long the page is ready to respond to clicks, scrolls, or other actions. This is an important factor that can greatly affect the way a user perceives your website. When you click on a link or a button, you expect it to work right away, otherwise, it will seem broken. In many cases, long loading times can lead people to leave your website.

Cumulative Layout Shift (CLS) - Visual Stability

This refers to the unexpected shifting of page elements when the page is still loading. It is probably the most annoying and common problem that you will ever find in a website. Whenever a website is still loading you will see how some elements like buttons or text boxes move around the screen and sometimes disappear. This is especially inconvenient when the webpage takes a long time to load completely. Sometimes it might seem like the page is ready to interact and when you’re about to click on something, it moves.

How A Web Designer Can Help You Boost Your SEO?

If you oversimplify the new ranking factors, you just need to make elements load faster. However, for LCP, FID and CLS to be correctly addressed and optimized you need a lot of technical knowledge–it’s not as simple as resizing images and editing a few lines of code.  For this reason alone is that a web designer can now be one of your biggest allies when it comes to optimizing your webpage for SEO.  When building a new website or redesigning an existing one, working with a web designer that is able to update the site for Core Web Vitals is important. Of course, these are not the only ranking factors and SEO takes more than just that, but if you want to take full advantage of this upcoming update and get an edge over your competitors, this is the right time. ---- S-FX.com Small Business Solutions is a boutique web design and technology consulting agency geared towards start-up businesses, small businesses and non-profit businesses.  We specialize in implementing low cost technology solutions to maximize efficiency and reduce business operating costs. Discover how to elevate your business getting the right tools and services!

Are Apple Airpods all they're made out to be -- and how much does it matter? Since the release of the first iPhone, almost 13 years ago, Apple has been focusing on the sales of innovative and creative products. Everybody wants to see that logo on their phones, computers, TVs, and tech gadgets. But, let’s face it: in the past 5 years not much has changed in terms of innovation with Apple technologies, and AirPods are not the exception. Sold at a starting price of $150, Apple AirPods are way too expensive compared to other wireless earbuds alternatives. Its lithium-ion battery that can suffer from significant degradation over time and sound quality doesn’t differ much from other earbuds. When you buy a pair of AirPods you’re basically paying for the brand name. But there are other options. Here are the top 5 wireless earbud alternatives to Apple AirPods under $50: 

1. HNTMAO S15 IPX8 

Price: 39.99$ These waterproof and multi-functional earbuds can run up to 6 hours, when charged the case can recharge the earbuds up to 4 times! They have a Type-C flash charging design that can guarantee up to 30 hours of charging time. The HNTMAO earbuds are designed to effectively prevent sweat and rain and simultaneously provide a high-fidelity sound. With all these features, you can use these earbuds anytime and anywhere. HNTMAO S15 IPX8 on Amazon: $39.99

1. TOZO T6 

Price: $39.99 Colors: Black, White and Rose Gold Lightweight and ergonomic, these impressive earbuds offer you a HI-FI stereo sound quality and the most advanced Bluetooth technology. The battery can last up to 6 hours and the charging case supports wireless charging. Their versatile touch control, weight, and size are the perfect fit for anyone looking to do outdoor sports or gym.  TOZO T6 on Amazon: $39.99

1. Mpow M30 

Price: $38.99 Colors: Black, Red, and Ashy Pink  Unlike any other, these are perfect for distracted people: if you lose one earbud you can just buy one instead of a new pair. Plus, you can use either of the earbuds to listen to music or answer calls. They feature a battery that can last up to 5 hours and waterproof protection ideal for exercise. Fantastic high-quality sound and trendy design for a great price. Mpow M30 on Amazon: $38.99 

1. ENACFIRE E60 

Price: $39.98  Redesigned to provide you premium audio quality, ENACFIRE earbuds are the perfect option for those who are looking for an affordable pair of earbuds for hiking, biking, or jogging. They offer an 8-hour long-lasting battery life with an amazing design, a high level of waterproof protection, and noise-canceling technology. They can be customized or personalized to give the perfect wearing experience.  ENACFIRE E60 on Amazon: $39.98

1. NYZ Wireless earbuds 

Price: $29.99  Colors: Black and White The cheapest alternative of the list. Designed for all ages and easy to us, these earbuds are created for your satisfaction. Built-in for iPhone, Windows and Android and with a battery that can last up to 5 hours per charge. The case can fully charge the battery up to 4 times, you can use them for a total of 20 hours. NYZ earbuds also feature a light and convenient tap control, powerful Bluetooth connectivity, and HIFI stereo. These fantastic earbuds should not be missed. NYZ Wireless earbuds on Amazon: $29.99

Still Not Sure?

There’s no doubt that Apple’s products will always be seen as a standard of quality and as a trend. However, if you don’t have the budget to buy Apple AirPods, it’s good to keep in mind that there are other less expensive options with very similar quality and style -- for $50 or less, you can get a pair of earbuds with great quality and performance. All you need to do is find the option that fits you best. ---- S-FX.com Small Business Solutions is a boutique web design and technology consulting agency geared towards start-up businesses, small businesses and non-profit businesses.  We specialize in implementing low cost technology solutions to maximize efficiency and reduce business operating costs. Discover how to elevate your business getting the right tools and services!

Google is potentially changing the future of higher education and careers with its new Google Career Certificates. Job seekers will now be able to find employment and perform in-demand jobs by completing six-month courses instead of getting a traditional university degree. This is a great opportunity to land high-paying jobs without attending university, but most importantly, it is a game-changer.

Jumpstart Your Career

College degrees are simply out of reach for many people, which means that economic security is also out of reach for many people. On top of that, throughout the years, higher education has received a lot of criticism about how universities don’t properly equip students with real-world skills.  According to Kent Walker, Google’s Chief Legal Officer and Senior Vice President for Global Affairs, in their own hiring, Google Career Certificates will be treated as the equivalent of a four-year degree for related roles. This means that after learning foundational skills and getting certified you could land a high paying job with a high growth opportunity in Google, or get their support in the job search. According to the company, participants can opt in to sharing their information with top employers like Walmart, Intel, and Hulu. Just like Google's IT Certification program has helped thousands of people find new jobs and increase their earnings, these new courses are definitely a big opportunity to anyone who wants to work in the Data Analyst, UX Designer, and Project Manager fields, or simply enhance their skills.

Will google career certificates Disrupt College Degrees?

Most certainly, yes.  Courses and training programs have existed for years, and have slowly increased in popularity and relevance. However, being such a big company and with so many participating partners, Google’s alternative promises to really change the game. Not only you can learn an in-demand skill, but you will also get help to get hired. This is definitely a turning point. If more companies start implementing this, it’ll mean that college degrees could lose value. Just imagine this: If a 6-month course for a specific skill can land you a high paying in-demand job, for the fraction of the cost, why would people want to chase a college degree? Now that Google has made the jump, other big companies such as Microsoft will be forced to enter education in bigger and new ways. 

What The Future Holds

It’s impossible to know what the future of education looks like after Google Career Certificates. Maybe universities will be forced to change, and improve in a way that is more convenient for the people. Maybe companies will start creating their own certification programs as a way of preparing hirees to perform specific tasks or to undertake specific roles in the company, or they might partner with universities and institutes as a way of creating more jobs.  Either way, this means that you will see some great new opportunities arise in the following years. Whether you want to advance in your career or start a new one, this is the perfect time. And if this pandemic has shown us anything, it’s that time and skills are required to move forward in today’s world. ---- S-FX.com Small Business Solutions is a boutique web design and technology consulting agency geared towards start-up businesses, small businesses and non-profit businesses.  We specialize in implementing low cost technology solutions to maximize efficiency and reduce business operating costs. Discover how to elevate your business getting the right tools and services!

Improving your presence on social media is not that hard, but it does require time, effort, and some planning. Following some simple steps can increase your audience and start engaging with the right people, without spending too much time on it. You’ve probably heard a thousand times that social media is one of the best things that could’ve ever happened to businesses. This is not an understatement, but it is really necessary to understand that social media is not a magical solution for all problems—simply having a Facebook page or a Twitter account is not enough to build a strong customer base, you need to actively engage your audience.

Interact Like a Human

A big mistake that many businesses make is trying to appear like there are no humans involved in the process, they completely disregard the human aspect so they look more “professional.”. Don’t fall for that mistake. Being human is what will lead your customers to connect with you and to trust your value. There are metrics, post scheduling, automation tools, hashtags, and a myriad other tools you can use to make managing your social media easier. However, this is a social platform, which means it is all about people. Remember this: you need to seek relationships, not just followers. Being human on social media will take you very far, especially if you combine that with other technical factors that can increase your reach.

Set SMART Goals for your social media

SMART Goals are extremely important in social media marketing as it is in many other areas of life. This concept has been around for decades, but it is just as relevant today as it was many years ago, if not more. SMART means that it must be:

• Specific
• Measurable
• Achievable
• Relevant
• Time-bound

This will help you measure the results of your efforts, and avoid the frustrating mistake of posting aimlessly, which leads people to believe that social platforms are not useful. A good example of a social media SMART goal would be: “Our company will increase its Facebook response rate by 15% by the end of the year” or “ We will increase our post engagement by 45% within the next 3 months” Whatever you want it to be. As long as it is realistic, attainable, and with a timeframe in mind, this will guide your efforts and help you make better decisions that are based on meeting those objectives.

Content Creation and Your Audience

These are probably the most difficult parts of managing your social media; identifying your target audience and creating content. Both of these steps could be divided into separate ones, but in reality they are closely related to each other. Knowing who your audience is, is like setting your SMART goals (Remember that “everyone” can’t be your audience, by the way).  This knowledge will guide your efforts and prevent you from wasting time and resources trying to convince someone who is not interested in what you have to offer. As you get to know your audience and identify your niche market, your posting schedule, brand’s voice and type of content will be much easier to determine.

Learning From Your Audience

To improve your presence, you really just need to connect with your followers, and understand what they like. As a business, you want your audience to resonate with you, and all the available tools can help you achieve just that—as you create more content and provide more value to your audience, followers will come naturally.  There will be a point in which your audience’s behaviour will be clear to you, and you’ll start to notice what type of content they prefer, which days they engage more, even what questions or comments they have about your business. This will eliminate the guesswork and ultimately help you reach more people online.

Use the Right Technology

Tools will help you implement these strategies and reach people more efficiently. One of the most important tools is a scheduling platform where you can schedule posts days or even weeks in advance, allowing you to plan your social media strategy and then just let it run. Another tool is your arsenal, which may surprise you, should be a quality website. If you don’t have a website, you have nowhere to point your customers to from your social media. And if your website is underwhelming, unprofessional, and outdated, all the work you did on social media will be for nothing. ---- S-FX.com Small Business Solutions is a boutique web design and technology consulting agency geared towards start-up businesses, small businesses and non-profit businesses.  We specialize in implementing low cost technology solutions to maximize efficiency and reduce business operating costs. Discover how to elevate your business getting the right tools and services!  

Both Google AdWords and Facebook Ads are superb online marketing tools, and until recently, they were both seen as competitors. However, this is not entirely true—Google AdWords and Facebook Ads are not rivals. So, rather than deciding which is “better,” you should ask yourself what your goals are, and which platform can achieve them. Let’s explore both to determine which you should be using, and for what.

Google Adwords

What is AdWords?

Google Ads is the most widely used advertising tool in the world. With an average of 228 million searches per hour, Google is the biggest marketing platform there is. These ads are for people who are searching for a specific item, service or piece of information; Since the ad is shown when a user is actively looking for something, the chances of getting them to perform a specific action is much better. If performed correctly, this usually translates into an impressive ROI.

Adwords Strengths and Weaknesses

There is a massive reach associated with Google, accounting for over 75% of the search market share. There are a lot of ad formats and it offers some pretty strong targeting options, but local marketing is where its strength lies. Whether people are looking for a nearby restaurant or a roofing contractor, they usually look it up in Google. It is in this specific moment in which your ad is shown, thus, having greater chances of success. Pay-per-click advertising means that you will be charged a certain amount of money only when  users click on an ad. The platform uses a very interesting bidding system to show ads when a search is performed. However, this does not mean that the highest bid will take the price, in fact, other factors come into play, allowing you to optimize your ads and lower the cost of your ads. On the downside, targeting options are limited in comparison to Facebook. Your targeting options are not as granular as Facebook Ads, which means that you will need to focus on the keywords, ad quality and your landing page’s ability to convert.

Facebook Ads

What are Facebook Ads?

Facebook Ads are an excellent tool to build brand identity or to create a purchasing impulse on your target audience. The main difference is that Facebook users are not actively looking for your product or service, they rather look at your ads in a passive way. So, you have to decide whether you want to use these ads to build brand identity or be ready to persuade your audience to buy immediately.

Facebook Ads Strength And Weaknesses

The main advantage of facebook ads is its incredible targeting potential. Unlike Google, which is mostly focused on keywords, Facebook’s strength lies in its granular targeting options. This allows you to target a very specific audience that fills your buyer’s persona criteria.  With its targeting option, which includes careers, interests, relationship status, number of children, and many more options, you can narrow down your target until you find the perfect audience. This level of specificity is really hard to find on other marketing platforms and it does a great job at allowing people to interact with your brand in a very personalized way. On the downside, ads shown on Facebook are passive. Although you can target an audience that has some interest in your product or service, this does not mean that they need it at that specific moment. So, you can use them for branding purposes or be extremely specific and craft an ad that has more chances of compelling your audience into buying from you at that specific moment.

How To Identify Which One Your Business Should Use?

Ideally, you could be using both platforms to market your services and products. However, even if you do use Facebook and Google, you must also understand what your goal is for each. AdWords is excellent for bottom-of-the-funnel prospects, which means that they will see your ad when they are ready to buy from you; they are looking for a solution to their problem, you must show them that you are the best option for them. Facebook is best for attracting new customers and creating a brand image. Your ad will be shown to people with very specific interests and characteristics, which can lead you to create a strong base of prospects in a very affordable way. ---- S-FX.com Small Business Solutions is a boutique web design and technology consulting agency geared towards start-up businesses, small businesses and non-profit businesses.  We specialize in implementing low cost technology solutions to maximize efficiency and reduce business operating costs. Discover how to elevate your business getting the right tools and services!  

As a  local business owner, one of your biggest interests should be targeting your local audience and making sure you are found, that approach is known as Local SEO. Place your business right where people are looking for it or the services related to it is key to succeed and be profitable. Luckily, there is a platform that was created to help businesses, especially local ones, to boost their local presence and make sure people find them online: Google My Business. Google My Business is a free platform developed by Google that allows businesses how their business information shows up across Google Search and Google Maps. If you’re wondering why Google My Business is so important, the answer is simple. The most popular search engine that people use to seek any information regarding a company or service is Google, and being on the business listing that Google provides to users is essential to let people know your business exits. Setting up a Google My Business profile is a vital part of local SEO.

How To Set Up Google My Business: A Step-By-Step Guide

Boost your local presence by creating a Google My Business Profile for your business. Here’s a step-by-step guide on how to set up a profile. Go to google.com/business/ and click the button “Manage now” Write your business name: In this second part, you have two options: First, enter your business name on the section that says “type your business name” to confirm if your business listing already exists in order to avoid duplication or to add a new Google My Business Profile to an existing business in case you just opened a new location for that business. If your business hasn't been listed on Google My Business then click on “Add your business to Google” and type the name of your business. Then click next. Choose your business category: Google My Business allows you to have several categories but during the set up you have to choose the main category that fits your business best. Decide if your business will have a visible location or not: If your choice is Yes, fill the black spaces with your country, street address, city, state and zip code. Note: Right after adding your business address, you need to define if your services are provided outside your location as well. If yes, you will need to add the service areas.  Set your specific location on the map: If your choice is No, you won’t have to add an address and instead you will see the following image to define your service areas. Add your contact detail: Include your phone number and select the choice that applies to your business when it comes to a website. If you don’t have a website, Google My Business can create a google website with a simple layout and all the information you have provided. Complete the verification process: After clicking on Finish, you will have to prove Google that your business really exists and that is where you say it is. There are two main verification methods, Postcards verification and Phone verification. The postcard verification used to arrive 5 days, but due to COVID-19 it might take longer. While the phone verification is a quicker method to get an automated message with a verification code. Whether you select postcard verification or phone verification, you will need to go to your profile, look for the section that says “Pending verification” and click on “Enter verification code” to add your code. That’s it!

The Right Ally To Boost Your Local Presence

S-FX.com Small Business Solutions is a boutique web design and technology consulting agency geared towards start-up businesses, small businesses and non-profit businesses.  We specialize in implementing low cost technology solutions to maximize efficiency and reduce business operating costs. Discover how to elevate your business getting the right tools and services!

Data has so much power, especially in business, because it helps with decision-making. The secret to success with a website is the same: understanding what happens on it. There are several effective tools that can help companies and marketers to find all the information they need in a single place, but the best-known tool is Google Analytics. Analytics’ primary goal is helping businesses understand their sites and keep track of their performance based on the content, products and more. It’s also a functional tool because it works with Google’s advertising and publisher products, so you can use your insights to deliver quality results.

Why Google Analytics?  

All digital marketers, SEO specialists, webmasters, and even non-experts that manage a website think Analytics is essential and love having it within their toolbox, because it allows them to discover massive amounts of data about a website’s performance and users’ behavior.  There are several benefits of using Google Analytics, including: Free: The most fantastic feature about Analytics is that it is completely free. For such a powerful tool, it is hard to believe that Google has given us Analytics for free to get insights about our websites. Know your Audience: Analytics is not only a user-friendly platform, but it has a wealth of data to discover everything about your audience or traffic. It allows digital marketers to see where traffic is coming from, like the country, or the source (social media, organic or paid), what they are interested in, or how they behave. Tracking Conversions: Analytics allows to track conversions for any type of website. Whether it is an ecommerce site or a traditional website, it can track phone calls, email clicks, form submissions, newsletter subscriptions.  Reporting: This easy-to-use platform also has the ability to create complete reports that cover all these aspects, like audience details and website conversions, to name a few. 

Important Metrics 

When it comes to metrics, Analytics has many; however, it is vital to choose to focus on the ones that are relevant to your business and that are aligned to your goals. Here are some of the metrics you can measure:

• Users (visits)
• New users (New visits)
• Sessions
• Pageviews
• Bounce rate
• Average session duration

Defining which metrics are important to you and which ones to include within your report really depends on the goals and plans of your business. For example, if you’re trying to increase the traffic of your website then you would want to focus on users and new users.  On the other hand, if you’re interested in figuring out if people are engaging enough with your site, then bounce rate and average session duration are the right metrics to look at. An important fact about metrics is that not all businesses are the same. What works for one, may not apply to another. For example, time on site (average session duration), is extremely valuable for some businesses: if visitors stay longer on their landing pages, they’re more likely to take an action and buy. Nevertheless, time on site is a metric that depends entirely on the type of business, industry and even the way that the website is structured. For some companies, there is not much they can offer to their visitors and because of the nature of the industry users are used to calling or filling a form faster than others.  There are so many things to learn about Google Analytics; fortunately Google offers a Free Pro Course to learn how to use Analytics and how to understand  a report.

Getting Smart with: SFX Small Business Solutions

S-FX.com Small Business Solutions is a boutique web design and technology consulting agency geared towards start-up businesses, small businesses and non-profit businesses.  We specialize in implementing low cost technology solutions to maximize efficiency and reduce business operating costs. Our team of experts is ready to support you and teach you how to become an expert using the right tools.

Nowadays, the digital marketing world has multiple practices that help businesses achieve specific goals and be more profitable over time. There are inorganic marketing practices that are paid like pay-per-click (Google Ads, Bing Ads), email marketing, Facebook Ads, and more. There are others, like SEO, that are organic.  SEO stands for Search Engine Optimization, and according to Moz, it is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Although SEO is a very long process, it has huge benefits over time. With SEO you can build business reputation, boost credibility, increase visibility and online presence, drive organic visits to your website and get quality leads. Good SEO means you won’t ever have to pay for ads.

How To Do SEO The Right Way

There are a variety of SEO strategies, but some, called black hat SEO, are seen as wrong. They don’t abide by search engine guidelines, but instead use tricks to gain rankings (and not very well). White hat SEO are practices that search engines do approve of. When thinking of the right path of SEO, there is only one: the white one. Doing SEO includes two methods: on-site SEO (also known as on-page SEO) and off-page SEO. On-page SEO involves elements like creating content, or optimizing the HTML source code of a site or specific page. On the other hand, off-page SEO is associated with links and other external signals.

On-Page SEO

One of the basic things that on-page SEO includes is clean code. Clean code matters because clean code enhances the ranking performance of a website on search engines. Code is the language search engines use to understand the content, the purpose of a website, and the way it looks. Like any other language, it needs to be “well-spoken” and well-written in order to be understandable. Alt text (or alt tag) and title tags are elements of on-page SEO as well. However ,both are a part of clean code. Alt text for example, is an image tag within the code that explains to Google bots or Bing bots what the image is or shows. Title tags are html elements that indicate the title of a webpage and are displayed as a snippet result on search engine result pages (SERPs). Another major element of on-page SEO is content. Having properly written copy means your website’s content answers users’ queries and helps them find the information and solution they are looking for. Think about what your target audience needs and write valuable content to answer their questions. The content is very important: search engines like Google have confirmed that relevant content is the number one signal that they consider ranking some sites higher on search engine result pages (SERPs).   On-page SEO also includes keyword density. Keyword density is basically the percentage of times a keyword or search terms is on a page, to determine whether this page is relevant or not to the specific keyword. The key with this method is to add a keyword whenever it makes sense, to make sure your content is natural to the average user.

Off-page SEO

Off-page SEO is related to link building, which is the process of getting hyperlinks from other sites to your own in order to build that reputation you need to rank better on search engine result pages. It’s pretty simple: when Google isees many sites linking to a website, it understands that that website is a source of information for others, which makes it relevant enough to rank better. An example of link building is guest blogs. Some websites offer to write content for other pages in order to be linked back to by relevant and highly reputable blogs.However, not all the websites are linked to valuable sites or pages. Making sure you disavow bad links will save your website from being penalized. How can you disavow bad links? Using a fantastic tool developed by Google called Search Console. Another method within off page SEO that can be performed on Search Console is submitting new content to make it start appearing on search engine result pages. Citations are also part of the off-page SEO work that should be done for a website. According to Moz, “A local citation is any online mention of the name, address, and phone number for a local business. Citations can occur on local business directories, on websites and apps, and on social platforms.” Citations are crucial in SEO because they ensure data accuracy and prove a local business does exist. This will help a website improve in ranking as well.

Want To Improve Your Website’s SEO?

S-FX.com Small Business Solutions can help you create a strategy that builds longer-lasting results and that generates high ROI long-term, just by doing SEO. S-FX.com Small Business Solutions is a boutique web design and technology consulting agency geared towards start-up businesses, small businesses and non-profit businesses. We specialize in implementing low cost technology solutions to maximize efficiency and reduce business operating costs.

According to a recent Web Technology Survey, over 35% of the websites around the world are powered by WordPress, the most popular open-source platform to create websites with just a few clicks, without knowing anything about code. Wordpress was built on PHP and mySQL, which are structured query languages. It was developed by Mat Mullenweg and Mike Little, as a successor of b2/cafelog, a tool blog that was well-known in 2002.

Why Wordpress?

Of all the CMS platforms, WordPress is the most versatile content management system because it allows you to create a variety of websites, such as:

• Blogs: Ideal to share and publish thoughts, images, tutorials, advice, tips, recipes, etc.  
• Business websites: The most usual way to build websites to take traditional businesses to the new era. 
• Ecommerce websites: It's so adaptable that allows transforming a common website into an online store. It actually has its own plugin for e-commerce to make the job easier. 
• Portfolio websites: The favorite of designers and artists. 
• Forums: Many websites include forums to answer their readers or client’s questions. Wordpress allows users to add a forum by just installing a plugin. 

Wordpress is highly scalable, meaning anyone from a small business owner to a huge company can use it for their business’ website. With the right support and resources, it can have a high processing power, quick loading times, and easy upgrades. It will grow with your business as it gains more and more visitors. It’s also open source and free to use.

Top Features 

WordPress’s popularity comes mainly from their easy-to-use interface that facilitates non-experts and beginners to create custom websites with creative and original themes. Here are some features that make WordPress the favorite website building platform: 

• Flexibility: As we mentioned above, WordPress enables the creation of many types of websites.
• Beginner-Friendly: It’s a super friendly platform, especially for beginners. Its interface is simple and clear. 
• Highly Secure: WordPress updates ensure it’s a website platform secure against hackers.
• SEO-Friendly: All WordPress’ websites are mobile-friendly, meaning it allows for responsive design. Also, all themes are written in great code so bots (like Google bots or Bing bots) can understand easily what the business is about. These features are excellent for your SEO.
• Free Plugins: Wordpress offers many plugins, from plugins to manage online stores and create forums to plugins that optimize images and solve other technical issues. They are users’ favorite feature because there are plugins that can be installed in order to insert code for technical purposes.
• Highly customizable: Its many themes have unique designs and layouts to display content the best way possible. All layouts were designed to provide the best experience for users, which helps your SEO.
• Built-in Blog: Since it's is the biggest blog creation platform, it allows business websites to add a blog section, which can add to your content marketing.
• Not Tied to a Developer: WordPress allows you to switch to another developer, following syntax. This means that even if one developer designed or is designing your site, you can easily switch to another one if necessary.

As you see WordPress has every reason to be the favorite for business owners, beginners, web developers, bloggers and ecommerce professionals alike.

Grow Your Business with WordPress

S-FX.com Small Business Solutions is a boutique web design and technology consulting agency geared towards start-up businesses, small businesses and non-profit businesses.  We specialize in implementing low cost technology solutions to maximize efficiency and reduce business operating costs. If you want to build a website that stands out from the rest, let us guide you. No matter the type of website you need or the style you are already thinking of, the S-FX Small Business Solutions’ team can help you make it true! CONTACT US TO GET STARTED