New Entrepreneurs often make the mistake of not prioritizing web design for their Small Business.
The success of a small business – and any type of business whatsoever – is closely related to factors like customer service and product quality. When one of these fails, your company will most likely need to restructure some ideas to solve its problems.
However, the personal image of your brand is equally important for its success. Especially when today’s marketplace is mostly online-centered and people are looking forward to seeing brands that offer them the same quality of service from the comfort of their homes; small businesses need to step up the appearance and performance of their online services in order to appeal to broader audiences.
This isn’t anything new: a 2010 study identified website design and interactivity as critical variables that have an impact on customer satisfaction; placing them at the same level as other important traits of customer services like responsiveness, trust, and empathy. With that being said, here’s why a good web design is an extremely important feature for small businesses:
web design is the presentation card of your company
If you’re promoting products or services through a website, you have to think that this is the first thing that your customers will see and judge about your business! Therefore, it needs to be visually engaging and outstandingly fluid to cause a good first impression. You’re literally converting engagement into revenue, which means that if the website fails to communicate your business vision, your customers will immediately seek better options.
It’ll become an important piece of your marketing plan
Nowadays, traditional marketing practices have been displaced by digitalization, as the upswing of the internet brings the worldwide marketplace to its peak of interconnectedness, and marketing campaigns become more globalized than ever. Reaching your customers through television and radio spots isn’t as important as knowing their preferences and choices as they swim through the web.
Therefore, a nicely built website should be one of your best tools to build an audience, retrieve valuable information, and launch your services. Social media integration and lead capture should be two of your main concerns when designing a reliable website.
It facilitates access for your customers
No one wants to open a website that takes ages to render its elements, that crashes every two seconds, and that is visually unappealing. Furthermore, no one wants to scroll through your website for ages in order to find important features, such as your payment methods or contact forms. When a site is easy to navigate, consumers are able to access the content and information so much easier, making them more likely to utilize the information that they are absorbing.
Therefore, a good website needs to have attractive aesthetics, quick response times, and intuitive elements; in order to offer the best experience for customers, an experience that doesn’t deter them from exploring your services and investing in your business.
web design improves your position on search engine results
Good web design relies heavily on SEO to increase the likelihood that more people will click on your website. Search engine optimization (SEO) is the process of optimizing the content of a website to improve its ranking in search engines like Google. SEO is one of the most important strategies to increase the visibility and the sales of your business, as search is one of the primary ways that users navigate the web. Improving your SEO score means increased traffic for your website, a larger audience, and enhanced sales for your business.
What are you waiting for?
At S-FX.com Small Business Solution, our main drive is to create error-free websites that truly highlight the business vision of our customers. We bring the perfect merge between expertise, a streamlined execution, and the latest IT tools of the market, giving our clients a fair advantage above their competitors.
Reliable websites produce exceptional business results: that’s why our clients trust their projects to our team. Send us an email and let us know about your project!