If you’re anything like the clients we have here at S-FX, you’ve probably tried various tactics to get more visitors to your website. You might have focused on perfecting your Search Engine Optimization strategy, or even tried some Search Engine Marketing.  But nothing you do will be able to get you the best results possible, unless you’re using Google Analytics.

Happy #TechTuesdays everyone!

What is Google Analytics?

Google Analytics is a web service that has the ability to track everything you could possibly want to know about your website and your website’s visitors. Some of the info you'll be able to access is:

  • Where your traffic comes from: Not just the channel (Search Engines, Social Media, etc.), but also the specific campaigns and keywords.
  • How users interact with your site: This includes how long they stay on, if they download or buy something, and if they come back more than once.
  • Audience Demographics: You can find out how much of your audience is male or female, what devices they use to access your website, and where in the world they come from.

Having all this information at your fingertips gives you a huge advantage in attracting prospects to your website and converting them to customers. For instance, if you know what keywords are bringing in most of your traffic, you’ll have a better idea of what topics to focus your future content around.

So, let’s take a look at some of the key ways Google Analytics can help you get the most out of your website.

What Can You Do With Google Analytics?

Everything that Google Analytics can tell you will be useless unless you know what to do with it. To go over every single possibility will take at least 30 pages, but below are some options that will give you an idea of the power that comes when Google Analytics is used properly.

  • Convert more sales: Using Google Analytics you will be able to find out if and where your users are leaving during the sales process. This will tell you which pages you need to change to make the transaction more appealing to your customers.
  • Learn more about your customers: Information like their geography, their gender, and even what time of the day they buy, will help you develop your offers and products to fit their specific needs.
  • Test Changes to your website: With A/B Testing you can make tiny changes to your website, and Google Analytics will make it easy to see what effect those changes have had.

How To Learn More

Google Analytics is a fairly complex subject, which can be difficult to master. Luckily, Google has put out a complete free online academy, which will tell you everything you need to know about Google Analytics.

You can participate in these free academy classes by visiting Google Partners.