What’s Responsive web Design?

Responsive web design is a website design principle that ensures a website is “mobile-friendly.” This means that if someone opens your site on their smartphone, it will look cohesive and attractive. It will be clear to navigate, text will be a readable size, and images won’t be out of place.

Responsive websites are true to their namesake in that they respond to their environment, which in this case is the screen they’re displayed on, be that a desktop computer, laptop, tablet, or smartphone.

Responsive web design provides a fluid layout that automatically and seamlessly adjusts to the size of the screen it’s displayed upon. Meanwhile, an adaptive (fixed) design can only accommodate device sizes it’s been preprogrammed to play nice with.

A responsive design ensures that your small business’s website will look nice on any device, but it goes far beyond that.

Web Design Made Easy

In the past, companies would develop a separate desktop and mobile site. This resulted in twice as much effort, as both the desktop site and mobile site required different content and SEO (search engine optimization) resources.

Now, responsive web design means you can create one site and then easily set it to adjust for different devices and browsers, checking to make sure it’s all good to go. Responsive design lets you consolidate your efforts and more effectively manage your online presence. It also saves you money because you don’t have to create two sites.

Why Do I Need A Responsive Site?

Everyone is on their smartphone. We know this isn't a surprise to you, but it’s true, and this means everyone is searching and buying on their phones, too. Almost 60% of all online searches happen on phones, and half of all traffic online is mobile.

What does this mean for your site? You need to get seen. Which leads to ranking and visibility.

It improves your rankings. In 2015, Google announced that responsiveness would matter when ranking sites on its search engine. This means that if your site is not responsive, people who are searching for your business may not find you, and never end up clicking on your site at all.

If they do find you, they need to be able to navigate your site correctly.

It provides a better user experience. Responsive sites adapt to the user’s device, making it easy to navigate no matter where they are. If a site is not responsive, some of your content will either not reach the user or will reach them in such a difficult-to-read fashion that it’ll leave the user frustrated. This also ties into ranking, because Google ranks sites based on user experience as well.

And if your user isn’t having a good experience, they won’t buy.

It increases conversion rates. According to Google’s Think Insights on Mobile, a frustrated mobile user has a 61% chance of leaving your site for another. However, a user enjoying a positive experience is 67% more likely to buy a product or service. That’s big-time! More and more shopping is happening on mobile, so responsive web design can make or break a sale for you.


S-FX.com Small Business Solutions is a boutique web design and technology consulting agency geared towards start-up businesses, small businesses and non-profit businesses.  We specialize in implementing low cost technology solutions to maximize efficiency and reduce business operating costs.